Busch Beer's 'Tree-Roll' Supports the National Forest Foundation

 - Oct 5, 2018
References: busch & foodandwine
As short as they may be, pre-roll ads are often quickly skipped over by viewers who are eager to get to the video content they truly want to see—but Busch Beer is urging people to stay and watch its 'Tree-Roll' ads for the sake of the trees and the National Forest Foundation, the American non-profit organization.

For every view of the Tree-Roll ad until about the end of the year, Busch Beer will a dollar to the National Forest Foundation, helping to plant a tree and support the preservation of lush forests. To keep viewers' interests, the ad is injected with a humorous description of the kinds of trees that will be protected and planted.

The partnership between Busch Beer and the National Forest Foundation is also introducing consumers to a campaign, that invites them to seek out gold medallions hidden in forests.