Serving as the first all-in-one crowd-device video editing app, Adobe's Premiere Rush CC hopes to make creating and sharing online content easier than ever. Integrated as both a desktop and mobile app, Premiere Rush CC automatically syncs all projects and edits to the cloud, letting users work on their projects anywhere and on any device. The new service will also include simplified editing tools, customizable Motion Graphics templates, Adobe Sensei-powered Auto-Ducking and much more.
Part of the significant appeal of Premiere Rush CC lies in its optimization for social media-based platforms. With shared presets and one-click publishing, the service ensures all content is perfectly optimized for social media. Some of the platforms the service currently optimizes for include YouTube, Instagram, Facebook and Behance.