Facebook's Keep it Local campaign promotes small business owners and is currently setting it's sights on San Diego's 'Loco' businesses.
According to the brief, 30-second ad, there's plenty of businesses in San Diego to go loco over. The ad introduces the viewer to a few of them, including a seamstress called Sew Loka, a boat with the name Gato Loco or Muay Thai coach, Eddie Loco. The fast-paced ad campaign also has features in Columbus, Nashville, Sacramento.
Each example provided enforces San Diego's energetic atmosphere and reminds visitors that visiting locally owned establishments provides an authentic opportunity for all. Each featured business contributes toward San Diego's unique personality, and Facebook's Keep it Local campaign aims to highlight that.