ThisIsNotaSushibar is a new restaurant in Milan that offers discounts to diners based on their Instagram follower count. After one has received their order, taken a picture of the dish and tagged the brand on Instagram, the next dish—or next few dishes—a patron orders may be free.
As ThisIsNotaSushibar is a new restaurant, this system is being used to generate buzz through social media and encourage people to get rewarded for something they already likely do—taking pictures of their food.
Instagram users with a following of 1,000 to 5,000 users have the chance to get a complimentary plate of sushi or sashimi, while those with up to 100,000 followers can claim up to eight plates of food on the house.
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