With so much variety on Uber Eats, it can take a while for users to sift through all of the locations near them to find the perfect option for delivery, but with the company's connection with @Pizza on Instagram, the process has become a little easier.
The @Pizza Instagram account was originally started by popular meme account @FuckJerry, and features a curation of local pizza dishes that are sent in by restaurant owners and the customers that love to order from them. To extend the local peer-recommended spots to Uber Eats users, @Pizza partnered with the company.
To access its recommendations, Uber Eats users can follow @Pizza through the app, and browse through a curated list of restaurants that specialize in the cheesy dish.
Image Credit: Fast Casual
Key Themes Behind This Trend
- Social Media Food Recommendations
- Opportunity for businesses to partner with popular social media accounts to curate and recommend local eateries.
- Personalized Food Delivery
- Opportunity for food delivery platforms to utilize peer-recommended lists for personalized and tailored delivery options.
- Crowdsourced Menu Curation
- Opportunity for restaurants to use customer feedback and recommendations for menu curation, increasing customer satisfaction and loyalty.
Where This Applies
- Food Delivery
- Food delivery platforms can leverage peer-recommended lists and personalized recommendations to increase customer satisfaction and engagement.
- Social Media Marketing
- Popular social media accounts can partner with businesses to curate and recommend local eateries, increasing brand visibility and customer engagement.
- Restaurant
- Restaurants can increase customer satisfaction and loyalty by utilizing customer feedback and recommendations for menu curation.
