It's been a challenging year for restaurants of all sizes and S.Pellegrino's Restaurant BINGO is a month-long program that encourages fans to show their support for local establishments. The BINGO-style challenge is being promoted with the help of Netflix Queer Eye's Tan France and the James Beard Foundation.
Over the next four weeks, a new Restaurant BINGO board theme will be unveiled on Instagram by France, along with food-related challenges. These themes will include "Around the World," "Food Love" and others like "Cake Just Because" and the self-explanatory "Sushi & Pizza on the Same Day." Instagram users will be able to claim a square on the weekly board by posting a photo of their order and using the #SupportRestaurants tag.
Why This Trend Is Growing
- Local Restaurant Support
- There is an opportunity for companies to create programs that encourage people to support their local restaurants during difficult times.
- Online/food Challenges
- Businesses that can create fun online challenges related to food or dining will be able to engage with their audiences and encourage them to participate, building loyalty.
- Celebrity Endorsements
- Partnering with well-known personalities or celebrities to promote campaigns and initiatives around dining and food can help to increase participation and awareness.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can create promotions and campaigns that encourage people to support local restaurants by participating in challenges and initiatives related to food and dining.
- Marketing and Advertising
- Marketing and advertising agencies can partner with businesses to create fun and unique online challenges and campaigns to engage with and build their audience's loyalty.
- Entertainment
- Entertainment companies can leverage their celebrity connections to create awareness for campaigns and initiatives related to dining and food, encouraging their audiences to get involved and participate.
