'Taste the Sun' is Sol's latest beer campaign that cheerfully communicates the positive energy of the gigantic star. The playful video depicts social contexts amplified through the sun's positive energy and Mexico's oldest lager. The promotional materials directly pay tribute to the brand's heritage, while refreshingly affirming Sol's contemporary stance.
The label was founded in 1899. 'Sol' is derived from 'El Sol' which was the name the original master brewer gave to the product "upon seeing a ray of sunlight hit the beer." The 'Taste the Sun' reaffirms this vital point in the brand's history while giving it a visually uplifting attitude in the contemporary sense.
The beer campaign video is followed by a number of cheerful Facebook and Instagram posts that cleverly build on the entire message.