The AVE is a clothing retailer on the University of Southern California's Los Angeles campus. While being located in the center of a hub of young consumers certainly has benefits, The AVE's specific location causes challenges for driving foot traffic; the store is in the USC Bookstore, which causes many students to simply walk by it rather than entering. That's where Pepper, a robot designed by SoftBank, helped.
The AVE partnered with SoftBank to create a case study for the efficacy of the Pepper robot in driving foot traffic and social media engagement. The AVE had Pepper roam the USC store, welcoming customers and engaging with them freely. Over the three days that Pepper was at The AVE, foot traffic increased 20 percent, customer interactions on social media nearly doubled, and revenue tripled.