February 2017 retail design trends reveal some prominent themes – the convergence of different concepts into one retail space, and the infusion of tech into the design of stores.
The Neat Cafe is an example of brands combining services in one space. It sits in lululemon's European flagship store, and provides health-conscious consumers with a variety of beverages. The cafe offers everything from protein shakes and juices for nutrition-focused consumers, to coffee and tea for individuals seeking a pick-me-up.
China's Vive VR Cafes reveal what the future of retail and virtual reality may look like. The VR cafes allow visitors to experience virtual reality, without them having to spend too much money by actually purchasing VR sets.
SCORE
6.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 85%
Freshness 8%
