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A Popular British Department Store is Now Established in China

 - Jan 23, 2017
References: telegraph & retail-week
House of Fraser is a British department store that has expanded its reach with the opening of a large new retail space in Nanjing, China.

The store is based just an hour outside of Shanghai, ensuring that it is in a central location that is likely to see a lot of foot traffic. Its exterior reveals a large curved building with ample windows that are covered with an image of a bow for the store's official opening. The purpose of expanding this British department store to Shanghai, China is to bring it to a new market in which it is likely to succeed.

House of Fraser's Chinese department store location is likely to bring the brand more attention overseas.