House of Fraser is a British department store that has expanded its reach with the opening of a large new retail space in Nanjing, China.
The store is based just an hour outside of Shanghai, ensuring that it is in a central location that is likely to see a lot of foot traffic. Its exterior reveals a large curved building with ample windows that are covered with an image of a bow for the store's official opening. The purpose of expanding this British department store to Shanghai, China is to bring it to a new market in which it is likely to succeed.
House of Fraser's Chinese department store location is likely to bring the brand more attention overseas.
Upscale Department Store Expansions
More Stats +/-
Candid Sri Lankan Photography
Senior Advice Art
VR Skiwear Pop-Ups
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.