United Imaging Healthcare is a leading Chinese company that designs and manufactures "image based electronic products," and recently launched its third booth at CMEF.
The booth was designed by the agency VAVE and features the sterile colors and aesthetic that one would expect from a medicinal environment. However, this sterile effect is not designed in a way that is reminiscent of a doctor's office – it is more reminiscent of a clean medical lab. The use of white colors, stark lighting and minimal decor ensures that the United Imaging Healthcare products' purpose and brand is clear.
This medical imaging retail booth ensures that consumers are aware of the concept behind the brand, and are drawn to its products.