As many businesses focus on selling their goods and services online, the e-commerce company Amazon is going in the opposite direction, and its newest brick-and-mortar space will come in the form of a retail bookstore in Manhattan.
The New York City-based bookstore will be situated close to Central Park in an upscale mall. The 4,000 square foot space will open in a few months and will feature a selection of books that have the highest ratings on its website. By using its own personal data to inform what its retail bookstore will look like and contain, the platform is able to target specific demographics in a way that this industry has been unable to do in recent years.
Although not the first Amazon bookstore, the choice to expand into such a centralized location proves the company's successes in expanding from online retail to brick and mortar spaces.