Suitsupply, a Dutch high-fashion men's tailor, has recently opened a new retail location in Hong Kong. The store is part of Suitsupply's new location-based strategy, which involves opening retail outlets in unique and interesting locations in cities around the world.
Suitsupply Hong Kong is unique because of the difference between its frontage and its total square footage. The store front is relatively small and unimposing, doing little to stand out from the densely packed retailers in the area. However, the inside of the store is a sprawling maze of rooms that highlight the various fashions Suitsupply has to offer. This contrast contributes to a mystique around the store that has the potential to generate traffic through word of mouth.
Other interesting Suitsupply locations include a loft space, a rooftop, and a full villa.
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