One major advantage that online retailers have over brick-and-mortar is that the online space is highly conducive to in-depth analytics, but SwiftIQ is a startup working to bring that degree of data analysis outside of the digital world. SwiftIQ makes it easier for physical retailers to track relevant metrics and process that information.
By implementing SwiftIQ into one's business' supply and revenue pipeline, owners can track impressively granular data, down to the single-transaction level. For brick-and-mortar retailers accustomed to taking weekly inventory and stocking on the basis of necessity, such a system is a massive upgrade.
SwiftIQ has led to tangible insights. For instance, the software's analytics found that energy drinks are most often purchased between 6 AM and 8 AM between Monday and Friday. This drove businesses to include energy drinks in their typical breakfast specials.