The Brand CLOT Opened an Unusual Pop-Up Store in Los Angeles

 - Jan 23, 2017
References: hypebeast & hypebeast
CLOT is an Asian streetwear brand that is trying to expand its reach, and is doing so with its JUICE pop-up in Los Angeles.

The temporary store is unlike any other pop-up that the market has seen, being featured in a large room with relatively sparse decor and a few racks of clothing spread throughout. The most eye-catching aspect of the space is its use of red paint to create a bloody scene, one that resembles a torture room or a butcher shop more than it does a clothing store. This fake blood can be seen streaming down the ceiling, the beams, and the brand's posts that hold up some of its products. It is also smudged across the dirty cement floor, while dim lights add to the room's ominous aesthetic.

This creative pop-up makes the CLOT brand stand out in a market that continues to grow.