While plant-based meals may be all the rage right now, a new retail concept called 'The Imperative' demonstrates that veganism is so much more than a diet. Run by the same style-conscious vegans behind Doomie’s and the Vegan Food & Drink Festival, the new store is a haven for cruelty-free goods.
Located in Toronto's Parkdale neighborhood, The Imperative is "Canada’s first all vegan retail concept." The shop is stocked with a highly curated selection of vegan goods that range from clothing and accessories to cosmetics and home goods. The shop even features a separate footwear section that is filled with vegan heels, boots and sneakers.
Proving that fashion-forward clothing doesn't have to be made from leather or fur, The Imperative is a prime example of the rise of conscious retail.