The 2017 February eco trends tackle a number of environment-related issues, mostly in small ways, that provide consumers with small but significant examples of the ways in which they can reduce their impact on the environment.
Earthpaste is a brand that offers natural toothpastes to consumers who are focused on living health-conscious lives and want to stay away from chemicals in their products. The toothpastes contain very few ingredients that include clay, essential oils and purified water.
'Barnana' was created in order to reduce the amount of food waste that exists. The brand's banana-based snacks are made from "imperfect" bananas that are edible, but would have been thrown away instead of exported due to their appearance or perceived ripeness.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
