Category
Tech
Delegated Interfaces
Trend cluster
Category
Rapid
Translate
Translation tools adopt the cues that can be difficult with traditional options.
2.4
Trend score
Trend
What is the Rapid Translate trend?
Rapid Translate: New languages can be difficult to master without being immersed in a country that speaks them. New translation tools are aiming to tackle this with various functions that allow users to learn and speak new languages more authentically.
Insight
The consumer insight behind the Rapid Translate trend
As globalization progresses, some countries become melting pots and the need arises for individuals to better communicate and understand one another's heritage. Many consumers, whether from necessity or ambition, look for ways to improve their interactions with others while at home or when traveling. In doing so, individuals feel at ease as they decrease barriers while communicating and are able to form friendships faster or simply navigate public spaces better.
Trend themes
Themes within the Rapid Translate trend
Three behaviours holding the trend together01
Real-Time Language Translation
Real-time language translation apps and devices are trending, from image recognition-based translation apps like Polyword to AI-powered translators like the JoneR Pro Translator and startup SignAll, working on translating American Sign Language in real-time.
02
Language Immersion Platforms
As globalization progresses, many individuals seek ways to learn and improve their language skills. Content immersion language platforms like Flowlingo help users learn a language more organically by immersing them in their favorite content in the language they are looking to learn or improve their skills in.
03
Accessible Language Learning Tools
New translation tools like Rapid Translate aim to make language learning more accessible by allowing users to learn and speak new languages more authentically without the need for immersion, while the SignAll startup works towards easing the communication barriers that many deaf people face by bringing real-time translation of American Sign Language to the technology world.
Industry implications
What the Rapid Translate trend means for industry
Where the trend changes the playbookFor
Language Learning
Innovative language learning tools like AI-powered translators, content immersion language platforms, and real-time translation apps and devices are changing the way people learn or improve their language skills.
For
Travel and Tourism
Real-time language translation apps and AI-powered translators like the JoneR Pro Translator are becoming essential for avid travelers, removing the barriers of language communication and ensuring conversing with others while traveling.
For
Assistive Technology
Developments in translation technology, such as sign language translation platforms like SignAll, are providing assistive technology solutions that help people with language barriers communicate and understand each other better.
Workshop question
What are some seemingly small avenues through which your brand could make your customer experience more authentic?
Trend signals
Trend signals for Rapid Translate
Trend score 2.4 out of 10, from popularity 46%, activity 19%, freshness 8%.
Popularity46%
Activity19%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Rapid Translate trend
4 featured examples from Dec 9, 2017 to Sep 19, 2018CategorySocial Good
Sign Language Translation Platforms
'SignAll' is Working to Create Real-Time Translation Possible
Disruptive innovation opportunity: Incorporate real-time language recognition technology into translation service platforms.
CategoryTech
AI-Powered Translators
The JoneR Pro Translator Offers Two-Way Communication in 45 Languages
The JoneR Pro translator caters to the growing number of international travelers seeking efficient and accurate language translation.
CategoryTech
Content Immersion Language Platforms
'Flowlingo' Helps You Learn a Language More Organically
Opportunity for EdTech companies to develop language learning platforms that leverage immersive content and offer a diverse range of language options.
CategoryTech
Image-Based Translation Apps
'Polyword' Gives Translations of Objects Using Image Recognition
Real-time image-based translation technology can offer visitors a more immersive and enjoyable experience while traveling.
