Watching television has proved to be an effective practice when attempting to learn another language, which is why the popular streaming service Viki introduced 'Lean Mode' -- a feature aimed at helping viewers perfect both Korean and Chinese languages.
The streaming service which is most commonly used for streaming Asian dramas, can now be viewed with a series of helpful subtitles, that are offered in multiple languages. In addition to line-by-line translations, the service makes each word clickable, meaning a viewer can select unfamiliar words to reveal a quick definition.
Currently, the service is limited, offering a few popular shows that are equipped with this immersive learning tool, including 'Boys Over Flowers' and My Love From The Star,' which are popular series' among drama fans.
Why This Trend Is Growing
- Immersive Language Learning
- The introduction of Viki's Learn Mode, which offers clickable subtitles with definitions, demonstrates the trend of immersive language learning tools.
- Streaming Language Education
- Viki's integration of language learning tools into its streaming service taps into the trend of combining education with entertainment through online platforms.
- Personalized Language Learning
- The ability to select unfamiliar words for quick definitions in Viki's Learn Mode highlights the trend of personalized learning experiences in language education.
Industries Being Reshaped
- Streaming Services
- The integration of language learning tools by Viki demonstrates a potential disruptive innovation opportunity for streaming platforms to offer educational features to attract a wider audience.
- Language Education
- Viki's Learn Mode showcases a potential disruptive innovation opportunity for language education providers to incorporate interactive and immersive learning tools into their curriculum.
- Entertainment
- The combination of education and entertainment in Viki's Learn Mode presents a disruptive innovation opportunity for the entertainment industry to develop educational content that caters to language learners.
