Food pickup solutions become more streamlined through tech integration
Implications - Aligning with heightened consumer expectations with regard to convenience, food pickup experiences are getting a refresh by becoming more seamless. By introducing apps as well as in-store infrastructure to support the pickup process, brands are improving not only the customer experience involved in this process, but creating a smoother operation for the restaurant brands who adopt this approach.
Workshop Question - What steps could you eliminate in your customer's journey?
Trend Themes
1. Streamlined Pickup Experience - Brands are introducing apps and in-store infrastructure to improve the customer experience and create a smoother operation for restaurants in the pickup process.
2. Mobile Integration - Mobile ordering platforms and curbside pickup apps are providing greater convenience and control for both restaurants and customers, and eliminating the built-in competition of standalone food-ordering apps.
3. Digital Solutions - Restaurants are implementing innovative digital solutions, such as food order pickup shelves and a second make-line dedicated to digital orders, to keep up with evolving consumer preferences and enable greater flexibility.
Industry Implications
1. Restaurant Technology - The foodservice industry can leverage technology to offer streamlined pickup experiences and integrated mobile solutions, enhancing convenience and control for both businesses and customers.
2. Mobile App Development - Developing mobile apps for on-demand food ordering and curbside pickup can fulfill the growing demand for convenience and control among consumers and businesses alike.
3. Digital Transformation - Businesses in various industries can implement digital solutions, such as food order pickup shelves and multiple make-lines, to keep pace with changing consumer preferences and enable greater flexibility.
