Food pickup solutions become more streamlined through tech integration
Implications - Aligning with heightened consumer expectations with regard to convenience, food pickup experiences are getting a refresh by becoming more seamless. By introducing apps as well as in-store infrastructure to support the pickup process, brands are improving not only the customer experience involved in this process, but creating a smoother operation for the restaurant brands who adopt this approach.
Workshop Question — What steps could you eliminate in your customer's journey?
