Category
Lifestyle
Assisted Choices
Trend cluster
Category
Accelerated
Pickup
Food pickup solutions become more streamlined through tech integration.
4.5
Trend score
Trend
What is the Accelerated Pickup trend?
Accelerated Pickup: Aligning with heightened consumer expectations with regard to convenience, food pickup experiences are getting a refresh by becoming more seamless. By introducing apps as well as in-store infrastructure to support the pickup process, brands are improving not only the customer experience involved in this process, but creating a smoother operation for the restaurant brands who adopt this approach.
Trend themes
Themes within the Accelerated Pickup trend
Three behaviours holding the trend together01
Streamlined Pickup Experience
Brands are introducing apps and in-store infrastructure to improve the customer experience and create a smoother operation for restaurants in the pickup process.
02
Mobile Integration
Mobile ordering platforms and curbside pickup apps are providing greater convenience and control for both restaurants and customers, and eliminating the built-in competition of standalone food-ordering apps.
03
Digital Solutions
Restaurants are implementing innovative digital solutions, such as food order pickup shelves and a second make-line dedicated to digital orders, to keep up with evolving consumer preferences and enable greater flexibility.
Industry implications
What the Accelerated Pickup trend means for industry
Where the trend changes the playbookFor
Restaurant Technology
The foodservice industry can leverage technology to offer streamlined pickup experiences and integrated mobile solutions, enhancing convenience and control for both businesses and customers.
For
Mobile App Development
Developing mobile apps for on-demand food ordering and curbside pickup can fulfill the growing demand for convenience and control among consumers and businesses alike.
For
Digital Transformation
Businesses in various industries can implement digital solutions, such as food order pickup shelves and multiple make-lines, to keep pace with changing consumer preferences and enable greater flexibility.
Workshop question
What steps could you eliminate in your customer's journey?
Trend signals
Trend signals for Accelerated Pickup
Trend score 4.5 out of 10, from popularity 71%, activity 55%, freshness 8%.
Popularity71%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Accelerated Pickup trend
5 featured examples from Feb 5 to Oct 31, 2018CategoryLifestyle
Food Order Pickup Shelves
Chipotle Implemented Food Pickup Shelves Expressly for Digital Orders
Fast-casual restaurants like Chipotle can capitalize on the trend by implementing innovative food pickup solutions to enhance convenience and customer experience.
CategoryBusiness
On-Demand Pickup Services
Postmates Pickup Allows Greater Convenience for Buyers and Sellers
On-demand pickup can disrupt the traditional model by allowing for greater flexibility and convenience.
CategoryLifestyle
Mobile Curbside Delivery Apps
The FlyBuy App Engenders Curbside Pickup for Any Restaurant
Restaurants can adopt mobile curbside delivery apps to provide a seamless pickup experience for customers.
CategoryLifestyle
Online Ordering Platforms
'ChowNow' Lets Restaurants Easily Build Branded Online Ordering Systems
Restaurant technology companies can develop and improve online ordering platforms like ChowNow to meet the growing needs of small and medium-sized restaurants.
CategoryAutos
Order-Ahead Drive-Thrus
Chipotle's Newest Drive-Thru Systems Don't Take Food Orders
QSRs can implement mobile apps and drive-thru systems for order-ahead and mobile order pick-up to reduce wait times and improve customer experience.
