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Online Ordering Platforms

'ChowNow' Lets Restaurants Easily Build Branded Online Ordering Systems

— February 5, 2018 — Lifestyle
Plenty of small and medium-sized restaurants are looking to get in on the growing delivery game, and ChowNow provides a simple and intuitive way for both restaurants and customers to take care of their dining needs. The platform blends seamlessly with restaurants' branding, allowing them to build harmonious ordering across desktop and mobile.

As opposed to one of the many standalone food-ordering apps out there, ChowNow lets restaurants build ordering platforms directly through their own sites, giving them far more control over the process and eliminating the built-in competition of something like Uber Eats. The branded ordering doesn't decrease the chances of consumers making an order either, since the platform is designed to allow orders through Google search pages, Facebook pages, Yelp, Bing searches, and Zagat. However customers find a ChowNow restaurant, they'll be able to place their orders for pickup and delivery.
Trend Themes
1. Branded Online Ordering - Restaurants can leverage branded online ordering platforms like ChowNow to have more control over the ordering process and eliminate competition from third-party apps.
2. Seamless Ordering Experience - ChowNow's platform allows customers to place orders through various channels, including Google search, Yelp, and Facebook, ensuring a seamless ordering experience.
3. Growth of Delivery Services - The increasing demand for delivery services presents an opportunity for small and medium-sized restaurants to tap into the delivery game using platforms like ChowNow.
Industry Implications
1. Restaurant Technology - Restaurant technology companies can develop and improve online ordering platforms like ChowNow to meet the growing needs of small and medium-sized restaurants.
2. Food Delivery - The food delivery industry can benefit from partnering with branded online ordering platforms, such as ChowNow, to offer restaurants more control and a seamless customer experience.
3. Digital Marketing - For digital marketing agencies, there is an opportunity to help restaurants optimize their online presence and reach customers through various channels like Google search and social media platforms using platforms like ChowNow.
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