Philippine-based tech company AdMov incorporates a facial recognition program into the backseat of cabs to instantly detect a passenger's demographic. The implementation allows a targeted curation of content and ads directed to the respective passengers according to the data collected. The drivers go through an application process to receive the program installment and for each advertisement played back, they will receive incentives.
The technology is able to read the general age of the passengers, their gender, and their mood -- all of this data is translated to find the perfect curation of what advertisements they see. In addition to the recognition element, there is also an AI software incorporated to track the location of the cars in live time to show more relevant content.