'Good Natured' is a philanthropic new brand from PetSmart that operates on a buy one, give one model. Each time a Good Natured pet food product is purchased, the brand will donate a meal to a pet in need. It's anticipated that the first year of sales will provide more than 500,000 meals for animals in shelters. As well as doing good for animals in this way, this new brand makes it possible for PetSmart to allocate its finances for other initiatives like animal rescues and adoption events.
As well as just simply putting food into the bellies of hundreds of thousands of shelter dogs and cats, the content of Good Natured products is designed to be healthy and wholesome. All wet and dry pet food products are made without wheat and soy, as well as artificial colors, flavorings and preservatives.