Artistic industries enhance their focus on the immigrant experience
Trend - When much of mainstream discourse is in the business of promoting reductive beliefs about immigration, artistic industries can be seen painting nuanced and more accurate depictions of the immigrant experience.
Insight - For many consumers, the "counter culture" functions of art allow them to create or observe expressions and experiences that aren't always heard in the mainstream. Though there is a lot of gatekeeping in the artistic industry, there's also more room for people's voices to be heard in a way that public discourse often doesn't account for.
Insight - For many consumers, the "counter culture" functions of art allow them to create or observe expressions and experiences that aren't always heard in the mainstream. Though there is a lot of gatekeeping in the artistic industry, there's also more room for people's voices to be heard in a way that public discourse often doesn't account for.
Workshop Question - How could your brand positively impact local, national, or global causes via art?
Trend Themes
1. Immigrant Representation in Art - Artistic industries are representing immigrants more accurately, appealing to consumers who want to see a more nuanced perspective on migration.
2. Virtual and Augmented Reality Experiences - VR/AR has been effectively used in media to immerse audiences and enhance empathy, opening opportunities for businesses to create new immersive experiences.
3. Subculture-inspired Fashion - Fashion brands are using different subcultures to send a message to their consumers, creating opportunities for businesses to relay their message through their work.
Industry Implications
1. Art and Design - Businesses in the art and design industry can make use of the diversifying representations of immigrants to appeal to a broader consumer base.
2. VR/AR Technology - Businesses in VR/AR technology can create more immersive experiences that can enhance empathy and understanding, allowing for more memorable experiences.
3. Fashion Design - Businesses can make use of different subculture elements to relay their messages to specific consumer segments, making them more relatable.
4 Featured, 36 Examples:
109,600 Total Clicks
Date Range:
Jun 17 — Nov 18
Trending:
Warm
Consumer Insight Topics:
