Category
Fashion
Scaled Restraint
Trend cluster
Category
Immigrant
Emphasis
Artistic industries enhance their focus on the immigrant experience.
3.6
Trend score
Trend
What is the Immigrant Emphasis trend?
Immigrant Emphasis: When much of mainstream discourse is in the business of promoting reductive beliefs about immigration, artistic industries can be seen painting nuanced and more accurate depictions of the immigrant experience.
Insight
The consumer insight behind the Immigrant Emphasis trend
For many consumers, the "counter culture" functions of art allow them to create or observe expressions and experiences that aren't always heard in the mainstream. Though there is a lot of gatekeeping in the artistic industry, there's also more room for people's voices to be heard in a way that public discourse often doesn't account for.
Trend themes
Themes within the Immigrant Emphasis trend
Three behaviours holding the trend together01
Immigrant Representation in Art
Artistic industries are representing immigrants more accurately, appealing to consumers who want to see a more nuanced perspective on migration.
02
Virtual and Augmented Reality Experiences
VR/AR has been effectively used in media to immerse audiences and enhance empathy, opening opportunities for businesses to create new immersive experiences.
03
Subculture-Inspired Fashion
Fashion brands are using different subcultures to send a message to their consumers, creating opportunities for businesses to relay their message through their work.
Industry implications
What the Immigrant Emphasis trend means for industry
Where the trend changes the playbookFor
Art and Design
Businesses in the art and design industry can make use of the diversifying representations of immigrants to appeal to a broader consumer base.
For
VR/AR Technology
Businesses in VR/AR technology can create more immersive experiences that can enhance empathy and understanding, allowing for more memorable experiences.
For
Fashion Design
Businesses can make use of different subculture elements to relay their messages to specific consumer segments, making them more relatable.
Workshop question
How could your brand positively impact local, national, or global causes via art?
Trend signals
Trend signals for Immigrant Emphasis
Trend score 3.6 out of 10, from popularity 33%, activity 67%, freshness 8%.
Popularity33%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Immigrant Emphasis trend
4 featured examples from Jun 26, 2017 to Nov 8, 2018CategoryFashion
Patriotic Luxurious Collections
Alexander Wang's New COLLECTION 1 Exudes American Pride
The fashion industry can incorporate immigrant heritage into their designs and embrace nostalgic American fashion trends.
CategoryFashion
Subculture-Inspired Punk Apparel
Private Policy Challenges Asian Stereotypes in Its SS19 Capsule
Opportunity for fashion brands to embrace cultural diversity and create clothing lines that break stereotypes.
CategoryPop Culture
Immigrant-Centric Mixed-Media Exhibits
Space_31's 'Diaspora, Ma Homey' Explores Immigrant Identity
Embracing new forms of artistic expression that combine various mediums and engage audiences in unique ways.
CategoryPop Culture
Mexican Migrant VR Movies
This VR Short Film Puts You in the Shoes of Immigrants and Refugees
The film industry can leverage virtual reality technology to create immersive experiences that transport viewers into different worlds and narratives, enhancing engagement and emo…
