Determined to provide consumers with diversity in sizes of clothing, fashion-forward business women Polina and Alex launched Universal Standard — a brand that celebrates the body and offers customer service that reflects it. The idea is to liberate women and allow for equality in style choices across all sizing spectrums.
The dedication behind Universal Standard is truly heartfelt, as Polina and Alex are determined to make a difference. As well as its immaculately body-positive mentality and the diversity in sizes of clothing, the label also offers exchanges free of charge. Should a Universal Standard garment not fit within a year or so due to size fluctuation, the company is happy to replace it. This ultimately puts the customer as the core focus of the brand and minimizes the often-encountered shopping anxiety.
Key Themes Behind This Trend
- Body Positivity
- Disruptive innovation opportunity: Develop inclusive fashion lines that celebrate bodies of all sizes and shapes.
- Size-inclusive Fashion
- Disruptive innovation opportunity: Create fashion brands that offer a diverse range of sizes to cater to a wider customer base.
- Customer-centric Approach
- Disruptive innovation opportunity: Implement customer-focused strategies such as free exchanges to enhance the overall shopping experience and build brand loyalty.
Where This Applies
- Fashion Industry
- Disruptive innovation opportunity: Embrace body diversity and offer size-inclusive clothing options to meet the needs of diverse customers.
- Retail Industry
- Disruptive innovation opportunity: Shift towards a more customer-centric approach by prioritizing customer satisfaction and offering hassle-free exchange policies.
- Body-positive Movement
- Disruptive innovation opportunity: Support and collaborate with body-positive initiatives to create a culture of inclusivity and empowerment in the fashion industry.
