Determined to provide consumers with diversity in sizes of clothing, fashion-forward business women Polina and Alex launched Universal Standard — a brand that celebrates the body and offers customer service that reflects it. The idea is to liberate women and allow for equality in style choices across all sizing spectrums.
The dedication behind Universal Standard is truly heartfelt, as Polina and Alex are determined to make a difference. As well as its immaculately body-positive mentality and the diversity in sizes of clothing, the label also offers exchanges free of charge. Should a Universal Standard garment not fit within a year or so due to size fluctuation, the company is happy to replace it. This ultimately puts the customer as the core focus of the brand and minimizes the often-encountered shopping anxiety.