Category
Lifestyle
Comfort Buffer
Trend cluster
Category
Mindful
Perk
Employers adapt workplace benefits to better cater to mental health and happiness.
3.4
Trend score
What's Happening
What is the Mindful Perk trend?
Mindful Perk: As mental health and emotional well-being become a priority for consumers, employers are taking note and integrating more standard practices that benefit their employee's happiness. These perks come in different forms, including rewarding employees who get more sleep and pet-centric office spaces.
Insight
The consumer insight behind the Mindful Perk trend
For many workers, office environments can be tedious and detrimental to their physical and mental health over time. Employers that recognize that the traditional office setting can have a negative impact on everything from morale to productivity, and work to combat those concerns, are more likely to have employees that feel personally fulfilled.
Evidence
Examples of the Mindful Perk trend
CategoryLifestyle
Pet-Focused Workplace Benefits
Loftey's 'Paw-ternity' Leave Helps Employees Care for Their Pets
The HR industry may see an increase in demand for benefits specialists who can advise companies on the latest trends in employee benefits and compensation packages.
CategoryLifestyle
Pet-Centric Employee Benefits
Nina Hale's ‘Fur-ternity Leave’ Allows Absences for Pet Parents
The pet industry benefits from increased awareness and employee priorities towards pet well-being.
CategoryBusiness
Sleep-Rewarding Employers
Japan's Crazy Inc. Offers Points to Well-Rested Employees
Corporate wellness programs can incorporate incentivizing healthy sleep habits to improve worker productivity and wellbeing
CategoryLifestyle
Wellness-Centric Workplace Benefits
PwC Invested $45 Million Into Wellness and Parental Benefits
The investment and focus on employee wellness by PwC presents opportunities for other professional services firms to differentiate themselves by offering similar benefits to attra…
Workshop question
How can you better tap into the desires and habits of your employees?
Trend themes
Themes within the Mindful Perk trend
Three behaviours holding the trend together01
Focus on Mental Health
Employers are integrating more wellness and mental health practices to benefit their employees' happiness.
02
Personalized Employee Perks
Offering individualized benefits like pet-centric and sleep-rewarding policies can greatly impact employee satisfaction and retention.
03
Flexibility in the Workplace
Employers that offer work from home options or flexible hours recognize the importance of work-life balance and can potentially have more engaged employees.
Industry implications
What the Mindful Perk trend means for industry
Where the trend changes the playbookFor
Human Resources
HR professionals can utilize these trends to create more well-rounded and personalized company benefit packages.
For
Corporate Wellness
The trend of implementing wellness and mental health practices in the workplace can fuel growth in this industry.
For
Technology
The development of sleep-tracking apps and other digital tools can benefit companies offering sleep-rewarding policies or other personalized perks.
Trend signals
Trend signals for Mindful Perk
Trend score 3.4 out of 10, from popularity 59%, activity 36%, freshness 8%.
Popularity59%
Activity36%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
