Paper cups evolve into interactive consumer experiences
Implications - Becoming more than just a disposable product, paper goods, like cups, are integrating features and designs that encourage much more consumer engagement during use. Changing how they’re typically perceived, brands are adding areas for customization, digital enhancements and even seasonal inspiration as means to not only add visual intrigue, but create more interactive moments between the consumer and product. Encouraging consumers to get more involved, albeit brief, these examples showcase a move toward more interactive consumer experiences, even for the most temporary or disposable of products.
Workshop Question - How could you make a one-time product or solution more engaging for your consumer? What elements of personalization could you add?