Category
Lifestyle
Assisted Choices
Trend cluster
Category
Interactive
Disposable
Paper cups evolve into interactive consumer experiences.
6.1
Trend score
Trend
What is the Interactive Disposable trend?
Interactive Disposable: Becoming more than just a disposable product, paper goods are integrating features and designs that encourage consumer engagement. Changing how they’re typically perceived, brands are adding areas for customization, digital enhancements and even seasonal inspiration as means to not only add visual intrigue, but create more interactive moments between the consumer and product.
Insight
The consumer insight behind the Interactive Disposable trend
As many place a premium on novelty and entertainment, consumers seek out products that are highly interactive and engaging through gamification. By opting-in for such experiences, individuals are not only delighted by the hands-on novelty aspect, but they can also utilize the product in different settings for entertainment purposes. This builds on a stronger sense of aesthetics, leading consumers to feel unique.
Trend themes
Themes within the Interactive Disposable trend
Three behaviours holding the trend together01
Interactive paper goods
Paper goods are integrating features and designs that encourage consumer engagement.
02
Gamification
Consumers seek out products that are highly interactive and engaging through gamification.
03
Digital connectivity
Consumers are engulfed in a world that is strongly dependent on new innovations and one that is extremely competitive when it comes to marketing campaigns.
Industry implications
What the Interactive Disposable trend means for industry
Where the trend changes the playbookFor
Packaging
Innovative interactive packaging solutions could disrupt the way we think about traditional paper products such as cups.
For
Marketing and Advertising
Gamification and digital connectivity can be used to create interactive, highly engaging marketing campaigns.
For
Event Planning and Decor
Personalized, customizable paper goods have the potential to transform events and parties.
Workshop question
How could you make a one-time product or solution more engaging for your consumer? What elements of personalization could you add?
Trend signals
Trend signals for Interactive Disposable
Trend score 6.1 out of 10, from popularity 88%, activity 86%, freshness 8%.
Popularity88%
Activity86%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Interactive Disposable trend
4 featured examples from May 4 to Nov 3, 2018CategoryArt & Design
Personalized Party Cup Decor
These OMY Party Cups are Designed to Be Colored in and Customized
Companies within the party supplies industry can explore opportunities to create customizable and personalized products.
CategoryMarketing
Digitally Connected Beverage Cups
Huhtamaki's Single-Use Smart Cup is a Vehicle for Advertisement
Opportunity for the food and beverage industry to enhance brand visibility and engage consumers through innovative packaging solutions.
CategoryEco
Interactive Origami Wrapping Papers
Ilovehandles' Gift Wrap is Fun, Engaging and Thoughtful
Retailers can introduce interactive and sustainable gift wrapping products to create a unique customer experience.
CategoryLife-Stages
Interactive Paper Cups
Dixie Cup's Kid-Friendly Designs Offer AR Games Through the Blippar App
Incorporate interactive packaging designs in the CPG industry, particularly for kid-focused products.
