Interactive Disposable

Paper cups evolve into interactive consumer experiences

Implications - Becoming more than just a disposable product, paper goods, like cups, are integrating features and designs that encourage much more consumer engagement during use. Changing how they’re typically perceived, brands are adding areas for customization, digital enhancements and even seasonal inspiration as means to not only add visual intrigue, but create more interactive moments between the consumer and product. Encouraging consumers to get more involved, albeit brief, these examples showcase a move toward more interactive consumer experiences, even for the most temporary or disposable of products.

Workshop Question - How could you make a one-time product or solution more engaging for your consumer? What elements of personalization could you add?
SCORE 8
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42,623 Total Clicks
Nov 17 - Nov 18
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Featured Examples
Personalized Party Cup Decor - These OMY Party Cups are Designed to Be Colored in and Customized
SCORE 8.8
This Year and V. Hot 3,573 Clicks Pub: Oct 31, 18
Personalized Party Cup Decor
These OMY Party Cups are Designed to Be Colored in and Customized
These OMY party cups are part of the artistic retailer’s collection of customizable party decor. Consisting of balloons, party hats, loot bags, plates and more—each designed to be... [More]
Digitally Connected Beverage Cups - Huhtamaki's Single-Use Smart Cup is a Vehicle for Advertisement
SCORE 8.6
This Year and V. Hot 2,743 Clicks Pub: Aug 28, 18
Digitally Connected Beverage Cups
Huhtamaki's Single-Use Smart Cup is a Vehicle for Advertisement
Huhtamaki develops a smart cup design that is heat-sensitive and interactive. The ‘Adtone’ is a single-use paper cup that boasts a thermochromic label, which is activated through contact... [More]
Interactive Paper Cups - Dixie Cup's Kid-Friendly Designs Offer AR Games Through the Blippar App
SCORE 7.1
This Year and Warm 903 Clicks Pub: May 4, 18
Interactive Paper Cups
Dixie Cup's Kid-Friendly Designs Offer AR Games Through the Blippar App
Dixie Cup recently released a playful new line of cups that are designed to make the experience of brushing one’s teeth entertaining. The kid-friendly cup designs includes images of ‘... [More]
Customizable Holiday Coffee Cups - The New Starbucks Red Holiday Cup Encourages Togetherness
SCORE 5.6
Warm 529 Clicks Pub: Nov 29, 17
Customizable Holiday Coffee Cups
The New Starbucks Red Holiday Cup Encourages Togetherness
The Starbucks Red Holiday Cup has been unveiled by the brand as the second new packaging announcement of the year that features a distinct focus on togetherness. Featuring an all-red design that is... [More]
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