For the creation of a seasonal bottle of mulled wine, Buddy Creative created a fun and festive bottle that can also be used to create a DIY wrapping paper print for wrapping gifts.
To create a lively, seasonal print, Buddy Creative commissioned illustrator Kate Forrester to make a seamless, repeating pattern. This pattern of bunches of grapes, citrus slices, flowers and leaves was laser-engraved into rubber and wrapped around the body of the bottle. The multipurpose wine bottles were sent by Buddy Creative with seasonal wishes and a set of instructions for printing.
A growing number of packaged products are being more thoughtfully designed to include built-in second uses, considering how an empty vessel might be useful after its contents have been emptied.
What Makes This Trend Stand Out
- Multipurpose Packaging
- Opportunity for creating packaging that serves a second use, enhancing the user experience and creating additional value.
- DIY Printmaking
- Potential for products that encourage consumers to engage in creative activities, such as printing their own designs.
- Sustainable Packaging
- Demand for eco-friendly packaging solutions that reduce waste and encourage recycling.
Sectors Adopting This
- Packaging Industry
- Innovations in packaging materials and designs to create multipurpose and sustainable packaging solutions.
- Arts and Crafts Industry
- Opportunity to create products and services that cater to consumers' interest in DIY printmaking and creative activities.
- Beverage Industry
- Potential for beverage brands to differentiate themselves by offering packaging that doubles as a creative tool and enhances the user experience.
