This Wine Bottle Helps to Create a DIY Wrapping Paper Print
Laura McQuarrie — December 21, 2017 — Art & Design
References: buddycreative & packagingoftheworld
For the creation of a seasonal bottle of mulled wine, Buddy Creative created a fun and festive bottle that can also be used to create a DIY wrapping paper print for wrapping gifts.
To create a lively, seasonal print, Buddy Creative commissioned illustrator Kate Forrester to make a seamless, repeating pattern. This pattern of bunches of grapes, citrus slices, flowers and leaves was laser-engraved into rubber and wrapped around the body of the bottle. The multipurpose wine bottles were sent by Buddy Creative with seasonal wishes and a set of instructions for printing.
A growing number of packaged products are being more thoughtfully designed to include built-in second uses, considering how an empty vessel might be useful after its contents have been emptied.
To create a lively, seasonal print, Buddy Creative commissioned illustrator Kate Forrester to make a seamless, repeating pattern. This pattern of bunches of grapes, citrus slices, flowers and leaves was laser-engraved into rubber and wrapped around the body of the bottle. The multipurpose wine bottles were sent by Buddy Creative with seasonal wishes and a set of instructions for printing.
A growing number of packaged products are being more thoughtfully designed to include built-in second uses, considering how an empty vessel might be useful after its contents have been emptied.
Trend Themes
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Multipurpose Packaging — Opportunity for creating packaging that serves a second use, enhancing the user experience and creating additional value.
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DIY Printmaking — Potential for products that encourage consumers to engage in creative activities, such as printing their own designs.
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Sustainable Packaging — Demand for eco-friendly packaging solutions that reduce waste and encourage recycling.
Industry Implications
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Packaging Industry — Innovations in packaging materials and designs to create multipurpose and sustainable packaging solutions.
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Arts and Crafts Industry — Opportunity to create products and services that cater to consumers' interest in DIY printmaking and creative activities.
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Beverage Industry — Potential for beverage brands to differentiate themselves by offering packaging that doubles as a creative tool and enhances the user experience.
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