For the creation of a seasonal bottle of mulled wine, Buddy Creative created a fun and festive bottle that can also be used to create a DIY wrapping paper print for wrapping gifts.
To create a lively, seasonal print, Buddy Creative commissioned illustrator Kate Forrester to make a seamless, repeating pattern. This pattern of bunches of grapes, citrus slices, flowers and leaves was laser-engraved into rubber and wrapped around the body of the bottle. The multipurpose wine bottles were sent by Buddy Creative with seasonal wishes and a set of instructions for printing.
A growing number of packaged products are being more thoughtfully designed to include built-in second uses, considering how an empty vessel might be useful after its contents have been emptied.