The KFC Limited 2017 Holiday Collection has been unveiled by the QSR brand as the latest batch of items that are available for purchase for fans of the fried chicken restaurant. The collection of goods includes the 'KFC Wrapping Paper with Bows,' 'Holiday Colonel Shirt,' 'Chicken Pattern Pillow,' 'Morning Gravy Mug,' '8-Bit Pin Collection' and the 'Character Line-up Stickers.' Each of the products within the new holiday collection have been made in limited numbers.
The KFC Limited 2017 Holiday Collection identifies how brands are creating more lifestyle products in order to expand what they offer –keeping consumers interested and acting as brand ambassadors on a daily basis.
Key Themes Behind This Trend
- Lifestyle Branding
- Brands are creating more lifestyle products in order to expand what they offer – keeping consumers interested and acting as brand ambassadors on a daily basis.
- Limited Edition Collections
- Brands are releasing limited edition collections to create exclusivity and drive consumer demand.
- Brand Merchandising
- Brands are leveraging merchandise to strengthen brand loyalty and increase revenue streams.
Where This Applies
- Fast Food
- Fast food chains are exploring lifestyle branding and limited edition collections to engage customers and drive sales.
- Retail
- Retailers are partnering with brands to create exclusive merchandise collections that attract consumers and enhance brand loyalty.
- E-commerce
- E-commerce platforms are capitalizing on brand merchandising by offering unique limited edition items to their customers.
