Decathlon's Gift Wrapping Doubles as Basic Sports Gear

 - Jan 9, 2018
References: decathlon & psfk
The retailer Decathlon is encouraging consumers to achieve their fitness goals, while remaining ethically conscious, through using a wrapping paper that doubles as basic workout gear.

Made from the same innovative microfiber as its Nabajji sports towels, this gift wrapping was one that few consumers threw away. Perfect for workouts, this packaging offers 100% sweat absorption that can be used any time one goes to the gym. In addition, these packages were held together with a ribbon that doubles as a resistance training sports band, offering both flexibility and comfort to help enhance one's exercise routine.

This unique 'sportable gift wrap' serves as an innovative example of the ways in which brands are thinking outside of the box to help consumers make the most of their purchases.