The Air Transat Kids Club is hoping to make family travel more accessible through the implementation of a series of services which cater to the convenience of parents with young children.
The service offerings begin with a family-specific check-in counter that enables parents to skip the long lines. The family can then make their way to the designated terminal with the help of a courtesy stroller service, making it easier to get kids from one end, to the other. The Kids Club membership also offers priority boarding and luggage retrieval, again, limiting the lengthy wait times.
Every family member benefits from a child enjoying their time on an airplane, which is why youthful members of the Air Transat Kids Club will receive a backpack full of fun surprises, including games and coloring books that are sure to keep a little one occupied throughout the flight.
Key Themes Behind This Trend
- Family-oriented Travel Services
- Disruptive innovation opportunity: Developing new services and amenities that cater to the convenience of parents with young children during travel.
- Priority Boarding and Luggage Retrieval
- Disruptive innovation opportunity: Streamlining the boarding and luggage retrieval process to reduce wait times for families with young children.
- Entertainment for Young Passengers
- Disruptive innovation opportunity: Creating innovative forms of entertainment and activities for children to enjoy during flights.
Where This Applies
- Travel and Tourism
- Disruptive innovation opportunity: Implementing new technologies and services to enhance the travel experience for families with young children.
- Airlines
- Disruptive innovation opportunity: Developing unique programs and services that attract and cater to families with young children.
- Hospitality
- Disruptive innovation opportunity: Creating family-friendly amenities and services in hotels and resorts to cater to the needs of parents traveling with young children.
