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Plastic Pledge

Big brands make bold promises to reduce plastic waste

Implications - As the predictions for the future of global warming become more and more dire, big brands are taking bold stances related to waste by pledging to reduce their use of plastic partially or completely. Reflecting not only the environmental crisis, but the way in which consumer purchasing patterns are affected by this, this prioritization of environmental impact is likely to inspire a new standard when it comes to how big brands approach their impact on the environment.

Workshop Question - What causes are most important to your core customer? Are you helping support that cause?
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
45,018 Total Clicks
Oct 18 - Nov 18
This Year and Warm
FashionLifestyleEco
Featured Examples
Recycled Plastic Clothing Collections - The Everlane Renew Collection is Made from Plastic Bottles
SCORE 8.5
This Year and Hot 1,208 Clicks Pub: Oct 28, 18
Recycled Plastic Clothing Collections
The Everlane Renew Collection is Made from Plastic Bottles
Consumer concern about plastic waste is rising as they become more aware of how it’s infiltrating our waterways and natural environment, so brands are responding with new initiatives like the... [More]
Ocean Plastic Coalitions - NextWave Plastics Features Companies with Major Global Presence
SCORE 8
This Year and Hot 2,668 Clicks Pub: Oct 22, 18
Ocean Plastic Coalitions
NextWave Plastics Features Companies with Major Global Presence
Founded by Dell, NextWave Plastics is a coalition of companies hoping to keep “plastics in the economy and out of the ocean.” With members like HP and IKEA, this coalition stands to make... [More]
Anti-Plastic Rum Bottles - The Ceramic Kraken 'Salvage' Special-Edition Rum Fights Plastic Waste
SCORE 8.1
This Year and Hot 1,128 Clicks Pub: Oct 23, 18
Anti-Plastic Rum Bottles
The Ceramic Kraken 'Salvage' Special-Edition Rum Fights Plastic Waste
In partnership with the Surfers Against Sewage charity, Kraken Black Spiced Rum launched a special-edition rum dubbed ‘Salvage’ that will help to fight plastic waste and pollution. The... [More]
Plastic Reducing Sportswear Pledges - adidas is Eliminating the Use of Virgin Plastics
SCORE 4.7
This Year and Average 167 Clicks Pub: Oct 25, 18
Plastic Reducing Sportswear Pledges
adidas is Eliminating the Use of Virgin Plastics
In a continued effort to strive for a more sustainable future, adidas has announced the elimination of all ‘virgin plastics’ from its offices, distribution centers, warehouses and retail... [More]
Ocean Plastic Haircare Packaging - Kevin Murphy is Adopting Waste-Reducing Ocean Plastic Packaging
SCORE 5.2
This Year and Warm 181 Clicks Pub: Oct 9, 18
Ocean Plastic Haircare Packaging
Kevin Murphy is Adopting Waste-Reducing Ocean Plastic Packaging
Plastic items can take up to 1,000 years to break down in landfills, which means that every piece of plastic that has ever been produced is still in existence—and Kevin Murphy is committed to... [More]
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