Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Kraken Rum's Valentine's Day Stunt Stars an Unlikely Matchmaker

 - Feb 2, 2017
References: facebook & eventmagazine
This year's Valentine's Day stunt from Kraken Rum takes inspiration from an unexpected source—Paul the Octopus, the sea creature that became a sensation for making incredibly accurate predictions of the match results for the 2010 World Cup. This year, Kraken has enlisted the help of an octopus by the name of Ken to help pair matches for Valentine's Day.

Fans of the brand are able to tweet a selfie to @KrakenRumUK with the hashtag #Rumantics in order to have the chance to be randomly chosen and matched by this "cupid of cephalopods."

The event will be broadcast on Facebook just before Valentine's Day, and the octopus will be given a treat alongside each photo, which will help his selection process when it comes to matching people for dates.