This year's Valentine's Day stunt from Kraken Rum takes inspiration from an unexpected source—Paul the Octopus, the sea creature that became a sensation for making incredibly accurate predictions of the match results for the 2010 World Cup. This year, Kraken has enlisted the help of an octopus by the name of Ken to help pair matches for Valentine's Day.
Fans of the brand are able to tweet a selfie to @KrakenRumUK with the hashtag #Rumantics in order to have the chance to be randomly chosen and matched by this "cupid of cephalopods."
The event will be broadcast on Facebook just before Valentine's Day, and the octopus will be given a treat alongside each photo, which will help his selection process when it comes to matching people for dates.
Key Themes Behind This Trend
- Cephalopod Matchmaker Marketing
- Kraken Rum's use of Ken the octopus as a matchmaker for Valentine's Day is a creative example of using ocean life for promotional purposes.
- Social Media Selfie Promotions
- The #Rumantics campaign is an innovative way to engage fans of the brand using their selfies and social media.
- Animal-assisted Marketing
- Enlisting the help of Ken the octopus for this campaign highlights the potential for using animals in marketing and brand promotions.
Where This Applies
- Alcohol and Beverage Industry
- Kraken Rum's Valentine's Day campaign caters to fans and customers of the alcohol and beverage industry.
- Marketing and Advertising Industry
- The unique use of an octopus matchmaker provides opportunities for creativity in marketing and advertising strategies.
- Social Media Industry
- The use of social media for promotion and customer engagement is emphasized in this campaign, highlighting its significance in the social media industry.
