This year's Valentine's Day stunt from Kraken Rum takes inspiration from an unexpected source—Paul the Octopus, the sea creature that became a sensation for making incredibly accurate predictions of the match results for the 2010 World Cup. This year, Kraken has enlisted the help of an octopus by the name of Ken to help pair matches for Valentine's Day.
Fans of the brand are able to tweet a selfie to @KrakenRumUK with the hashtag #Rumantics in order to have the chance to be randomly chosen and matched by this "cupid of cephalopods."
The event will be broadcast on Facebook just before Valentine's Day, and the octopus will be given a treat alongside each photo, which will help his selection process when it comes to matching people for dates.
Cephalopod Matchmaker Campaigns
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Black Ice Cream Parlors
Solitary Valentine's Cards
Special Edition Rum Bottles
Black Christmas Shops
Cephalopod Rum Bottles