The Ceramic Kraken 'Salvage' Special-Edition Rum Fights Plastic Waste

 - Oct 23, 2018
References: amazon & thespiritsbusiness
In partnership with the Surfers Against Sewage charity, Kraken Black Spiced Rum launched a special-edition rum dubbed 'Salvage' that will help to fight plastic waste and pollution. The Kraken Salvage edition boasts a ceramic design and for every bottle purchased, the brand will be donating £1 to the charity, which is devoted to protecting bodies of water and the wildlife that inhabits them.

Although Kraken Black Spiced Rum is known for its ceramic rum bottles, the brand unveiled a set of black metal drinking straws to further help consumers reduce the amount of single-use plastic they purchase.

As the amount of plastic that is ending up in the ocean is becoming unignorable, environmentally minded brands are launching entire campaigns and products based on bringing awareness to conscious consumption, material reuse and conservation efforts.