Gucci Equilibrium has just been launched as part of the fashion house's larger sustainability and social impact plan.
According to the brand, this new platform functions around three major pillars: "people, planet and purpose." People, represents the brand's commitment to the implementation of more diversified campaign. In addition to these campaigns, Gucci has been increasing its social consciousness through numerous environmental initiatives, including the banning of furs and partnering with startups through its new Florence-based ArtLab.
According to the brand, Gucci Equilibrium "is a collection of all our values, positive instincts and ambitions. It’s a balance of the aesthetics of the things we produce with the ethics in which we believe. We are driven by our Culture of Purpose."