Gucci and World Health Organization partner to help the fight against the COVID-19 pandemic and alleviate financial stress for those suffering most. The collaboration is donation based and the high-fashion brand has pledged to donate over $2.2 million USD to the Italian Civil Protection Department and the United Nations COVID-19 Solidarity Response Fund. Both are crowdfunding campaigns.
Gucci and WHO are ACTIVELY encouraging individuals to partake if their situation allows them to in the various relief efforts. The fashion brand has began boasting the crowdfunding campaigns through Instagram with the donation sticker.
To draw attention to its efforts to alleviate financial stress, Gucci launches this playful graphic which is relatively simple but gets the point across and builds on a particular branding aesthetic.
Image Credit: Gucci