Gucci and WHO Partner to Alleviate Financial Stress
Kalina N — March 30, 2020 — Social Good
References: twitter & designtaxi
Gucci and World Health Organization partner to help the fight against the COVID-19 pandemic and alleviate financial stress for those suffering most. The collaboration is donation based and the high-fashion brand has pledged to donate over $2.2 million USD to the Italian Civil Protection Department and the United Nations COVID-19 Solidarity Response Fund. Both are crowdfunding campaigns.
Gucci and WHO are ACTIVELY encouraging individuals to partake if their situation allows them to in the various relief efforts. The fashion brand has began boasting the crowdfunding campaigns through Instagram with the donation sticker.
To draw attention to its efforts to alleviate financial stress, Gucci launches this playful graphic which is relatively simple but gets the point across and builds on a particular branding aesthetic.
Image Credit: Gucci
Gucci and WHO are ACTIVELY encouraging individuals to partake if their situation allows them to in the various relief efforts. The fashion brand has began boasting the crowdfunding campaigns through Instagram with the donation sticker.
To draw attention to its efforts to alleviate financial stress, Gucci launches this playful graphic which is relatively simple but gets the point across and builds on a particular branding aesthetic.
Image Credit: Gucci
Trend Themes
1. COVID-19 Relief Collaborations - Collaborating with global organizations to support COVID-19 relief efforts through donations and fundraising using creative branding aesthetics.
2. Donation-based Campaigns - Creating donation-based campaigns to combat socio-economic challenges and supporting the fight against global pandemics.
3. Social Media Activism - Encouraging individuals to participate in relief efforts through transparent and accountable social media activism.
Industry Implications
1. Fashion - Fashion brands partnering with global organizations to support the fight against global pandemics and socio-economic challenges through donations.
2. Non-profit - Non-profit organizations collaborating with fashion brands to create donation-based campaigns for global relief efforts.
3. Social Media - Social media platforms providing tools such as donation stickers to support global relief efforts and promoting transparency and accountability in social media activism.
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