Traditional desserts are transformed into packaged, bar forms
Trend - The transformation of traditional desserts, ranging from cakes to meringues, into packaged bar forms allows for a re-shifting in marketing tactics for these items. Rather than framing them as an indulgence, these smaller, packaged items allow brands to sell them as healthier alternatives.
Insight - Modern diet culture means consumers increasingly understanding that extreme calorie-restricting can be unhealthy and unsustainable in the long term. Consumers are increasingly seeking out balanced indulgences in the process of achieving their health goals in order to remain committed to them.
Insight - Modern diet culture means consumers increasingly understanding that extreme calorie-restricting can be unhealthy and unsustainable in the long term. Consumers are increasingly seeking out balanced indulgences in the process of achieving their health goals in order to remain committed to them.
Workshop Question - How could your brand repackage its product/service in a way that highlights an alternate value?
6 Featured, 47 Examples:
67,466 Total Clicks
Date Range:
Feb 17 — Nov 18
Trending:
Average
Consumer Insight Topics:
