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Portioned Confection

Traditional desserts are transformed into packaged, bar forms

Trend - The transformation of traditional desserts, ranging from cakes to meringues, into packaged bar forms allows for a re-shifting in marketing tactics for these items. Rather than framing them as an indulgence, these smaller, packaged items allow brands to sell them as healthier alternatives.

Insight - Modern diet culture means consumers increasingly understanding that extreme calorie-restricting can be unhealthy and unsustainable in the long term. Consumers are increasingly seeking out balanced indulgences in the process of achieving their health goals in order to remain committed to them.
Workshop Question - How could your brand repackage its product/service in a way that highlights an alternate value?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 47 Examples:
59,930 Total Clicks
Date Range:
Feb 17 — Nov 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Birthday Dessert Protein Bars
Birthday Dessert Protein Bars
The Grenade Carb Killa Birthday Cake Protein Bar is Scrumptious
High-protein diets are maintaining popularity amongst consumers who are seeking to live a healthier, more active lifestyle, so brands are continuing to target this demographic with products like the... MORE
High-Protein Dessert Snacks
High-Protein Dessert Snacks
The thinkThin Protein Cakes are Low in Sugar and Packed with Protein
The high-protein diet is continuing to gain popularity amongst many different consumer demographics looking for a way to shed pounds or prevent overeating, so brands are responding with new options... MORE
Protein-Packed Marshmallow Treats
Protein-Packed Marshmallow Treats
Cloud10's Marshmallow Crisp Snacks are Protein Bar Alternatives
Cloud10 is reinventing nostalgic marshmallow crisp snacks with a focus on protein, offering a nutritious snack for consumers of all ages. The sweet snack offers a better-for-you version of a classic... MORE
Portable Protein-Rich Cakes
Portable Protein-Rich Cakes
Optimum Nutrition's Cake Bites Come in Red Velvet and Birthday Flavors
As an alternative to the many protein products on the market that come in standard flavors like vanilla and chocolate, Optimum Nutrition (ON) is diversifying the options available to consumers with... MORE
Low-Calorie Meringue Bars
Low-Calorie Meringue Bars
Flower & White Offers Meringues in a Form Other Than the Classic Drop
Hard meringues are light and airy desserts made with egg whites that are beaten and typically, formed into drops with stiff peaks—Flower & White offers a different take on this classic treat... MORE
High-Protein Candy Bars
High-Protein Candy Bars
MuscleTech's Candy Bar Provides 20 Grams of Protein & Three Grams of Sugar
MuscleTech launched a partnership with Rob Gronkowski to develop the Gronk Signature Protein Candy Bar, which shares the function and nutritional value of a high-performance energy bar but with the... MORE

Related Examples

Plant-Powered Protein Bites
Plant-Powered Protein Bites
Siren Snacks is Reimagining the Protein Bar as a Free-From Product
Premium High-Protein Bars
Premium High-Protein Bars
Bonk Breaker's Low-Sugar Nutrition Bars Blend Collagen Protein & Whey
Satiating Breakfast Protein Bars
Satiating Breakfast Protein Bars
The Bounce Breakfast Bars Come in Three Delicious Flavors
High-Protein Frozen Pizzas
High-Protein Frozen Pizzas
Quest Nutrition's Thin Crust Frozen Pizzas are Low in Net Carbs
Marshmallow Dessert Sandwich Cookies
Marshmallow Dessert Sandwich Cookies
The New Rocky Road Trip Oreos Channel an Iconic Treat
Organic Protein-Packed Bars
Organic Protein-Packed Bars
Super Pop Offers a Series of Nutritious Protein Bars
Kid-Friendly Protein Bars
Kid-Friendly Protein Bars
thinkKIDS Created a Flavorful Protein Bar for Kids That's Nutritious
Indulgent Plant-Based Protein Bars
Indulgent Plant-Based Protein Bars
TRUWOMEN's Bars are Powered by Plants and Inspired by Desserts
Summery Marshmallow Confections
Summery Marshmallow Confections
Russel Stover Launched Summer Dream Chocolate-Covered Marshmallows
Dark Chocolate Dessert Hummus
Dark Chocolate Dessert Hummus
Boar's Head Dark Chocolate Hummus Pairs with Fruit, Crackers & More
Mobile S'mores Vehicles
Mobile S'mores Vehicles
SmashMallow is Giving Away Free S'mores Nationwide for the Summer
Egg-Packed Protein Snacks
Egg-Packed Protein Snacks
The NuGo Nutrition Egg White Protein Bars are Non-GMO
Vegan-Friendly Protein Snacks
Vegan-Friendly Protein Snacks
The Real Handful Protein Bars are Made with Plant-Based Ingredients
Protein-Packed Almond Butter Bars
Protein-Packed Almond Butter Bars
The Hail Merry Protein Bar Bites are Paleo and Gluten-Free
Halloween Candy French Toast
Halloween Candy French Toast
This Chocolate French Toast Recipe Features a Mix of Candy Favorites
Fragrance-Inspired Tea Events
Fragrance-Inspired Tea Events
Acqua di Parma Created an Afternoon Tea Around a Signature Scent
Charitable Superfood Snacks
Charitable Superfood Snacks
All Profits from Kalumi's Cheeky Chai Superfood Bar Support Girls Inc.
Creamy Pineapple Whip Donuts
Creamy Pineapple Whip Donuts
Disneyland is Reinventing a Famous Dessert with New Dole Whip Donuts
Marshmallow-Flavored Sandwich Cookies
Marshmallow-Flavored Sandwich Cookies
Peeps Oreos are Back for Spring 2018 with a New Look
Concrete-Inspired Marshmallows
Concrete-Inspired Marshmallows
These Traditional Danish Treats Have a Fake Concrete Exterior
Headworn Snacking Games
Headworn Snacking Games
Hasbro's 'Chow Crown' Challenges Players to Eat from Spinning Forks
Sofa-Themed Parfaits
Sofa-Themed Parfaits
IKEA Japan Launched a 'Love on Sofa' Valentine's Day Snack
Retailer Game Day Parties
Retailer Game Day Parties
Target's Super Bowl Party Will Be Hosted Before the Game
Alcoholic Marshmallow Snacks
Alcoholic Marshmallow Snacks
The Naked Marshmallow Co.'s Treats Feature Gin, Liqueur & Prosecco
Cookie Dough Bars
Cookie Dough Bars
Soozie’s Doozies Makes 'The Doozie Bar' for Convenient On-the-Go Eating
play_circle_filled Algorithmically Modeled Cakes
Algorithmically Modeled Cakes
Dinara Kasko's Ruby Chocolate Cake Consists of 81 Unique Pieces
Melting Chocolate Snack Cakes
Melting Chocolate Snack Cakes
The Hostess Molten Lava Ding Dongs are Microwaveable Treat
Crunchy Cake-Inspired Cookies
Crunchy Cake-Inspired Cookies
The Tastykake Kake Chips Come in Two Distinct Flavor Options
At-Home Cake Pop Makers
At-Home Cake Pop Makers
Baby Cakes' Cake Pop Maker is Portable and Easy to Use
Dipped Rice Cake Snacks
Dipped Rice Cake Snacks
Our Little Rebellion's Mini Rice Cakes are Covered in White Chocolate
Cake-Inspired Chocolate Bars
Cake-Inspired Chocolate Bars
The Nestle KitKat Chunky New York Cheesecake Bar is Indulgent
Halloween Candy Cupcakes
Halloween Candy Cupcakes
The Hostess Candy Corn Cupcakes are a Different Take on Halloween Treats
Vegan Meringue Milkshakes
Vegan Meringue Milkshakes
Milky Way Shakes' Drinks Can be Topped with Aquafaba-Based Meringues
Cannabis Snack Cakes
Cannabis Snack Cakes
Herbivores Edibles' 'Twonkie' Snack Reminds of an Iconic Sponge Cake
Gelatinous Dessert Cubes
Gelatinous Dessert Cubes
Japan's Natural Lawson Convenience Store Sells Cube-Shaped Treats
Creamy Birthday Treat Milkshakes
Creamy Birthday Treat Milkshakes
The Jack in the Box Birthday Cake Shake is Available Nationwide
Taco Macaron Mashups
Taco Macaron Mashups
'Crème Macarons' Designed These French Macarons to Look Like Tacos
Greek Yogurt Dessert Bars
Greek Yogurt Dessert Bars
These Skinny Cow Frozen Greek Yogurt Bars are Indulgently Low-Calorie
Muscle Health-Building Snacks
Muscle Health-Building Snacks
This Brand Offers Healthy Snacks For Fitness-Focused Consumers
Curated Meat Bouquets
Curated Meat Bouquets
Bompas & Parr is Helping People Share Their Love with Meat Gifts
Portable Meat Bites
Portable Meat Bites
Hormel is Expanding Its REV Brand with Meat and Cheese Bites
Single-Serve Chicken Jars
Single-Serve Chicken Jars
Farmer's Fridge Sells Seasoned Chicken Snacks in Small Containers
Standalone Meat Snacks
Standalone Meat Snacks
The Great American Comfort Classics Line Comes in a "Heat and Eat" Format
Cubed Chicken Snacks
Cubed Chicken Snacks
Gourmet Boutique's Refrigerated 'Chicken Snacks' Can Be Eaten Hot or Cold
Soccer-Themed Lifestyle Cafes
Soccer-Themed Lifestyle Cafes
The Nowhere FC Football Cafe is the Official Concession for the Team
Savory Dessert Homemade Muffins
Savory Dessert Homemade Muffins
The Low-Carb Nutella Stuffed Muffins Have Alternative Ingredients
Vegan Meringue Sweeteners
Vegan Meringue Sweeteners
The Sweet Meringues by 'Liteez' Offer a New Way to Flavor Hot Drinks