Category
Lifestyle
Assisted Choices
Trend cluster
Category
Portioned
Confection
Traditional desserts are transformed into packaged, bar forms.
3.7
Trend score
Trend
What is the Portioned Confection trend?
Portioned Confection: The transformation of traditional desserts, ranging from cakes to meringues, into packaged bar forms allows for a re-shifting in marketing tactics for these items. Rather than framing them as an indulgence, these smaller, packaged items allow brands to sell them as healthier alternatives.
Insight
The consumer insight behind the Portioned Confection trend
Modern diet culture means consumers increasingly understanding that extreme calorie-restricting can be unhealthy and unsustainable in the long term. Consumers are increasingly seeking out balanced indulgences in the process of achieving their health goals in order to remain committed to them.
Trend themes
Themes within the Portioned Confection trend
Three behaviours holding the trend together01
Transformation of Traditional Desserts into Packaged Bar Forms
Offering traditional desserts in smaller, bar forms provides marketers re-shifting options, reframing them as healthier, indulgent alternatives to appeal to health-conscious consumers.
02
Alternative, Health-Conscious Indulgences
In meeting consumer demand for balanced indulgences, companies are formulating snacks of a variety of flavors, including birthday cake and red velvet, that are low in sugar and calories, while high in protein, targeting high-protein diets and alternative regimes.
03
Protein Bars in Candy Bar-Like Forms
Protein bars that resemble candy bars in form and taste, low in sugar, offer a sufficient amount of protein to curb hunger levels, while satisfying nutritional needs as meal replacements and post-workout snacks.
Industry implications
What the Portioned Confection trend means for industry
Where the trend changes the playbookFor
Confection Industry
Companies in this industry can leverage the trend of transforming desserts into packaged bar forms, offering healthier, indulgent alternatives, to appeal to health-conscious consumers.
For
Fitness Industry
Fitness training centers, gyms, and nutritionists can refer to the trend of introducing a variety of low-calorie, protein-packed snacks to offer clients a healthy way to satiate hunger while satisfying their sweet tooth.
For
Healthy Lifestyle Industry
Marketers involved in promoting healthy lifestyles can focus on the trend of presenting protein bars with a candy bar-like form and flavor, that offer low sugar, and advertise these products as guilt-free treats to curb hunger levels.
Workshop question
How could your brand repackage its product/service in a way that highlights an alternate value?
Trend signals
Trend signals for Portioned Confection
Trend score 3.7 out of 10, from popularity 54%, activity 50%, freshness 8%.
Popularity54%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Portioned Confection trend
6 featured examples from Feb 10, 2017 to Nov 3, 2018CategoryLifestyle
Birthday Dessert Protein Bars
The Grenade Carb Killa Birthday Cake Protein Bar is Scrumptious
The health food industry has an opportunity to innovate with new flavors and formats of high-protein and low-sugar products to meet consumer demand.
CategoryLifestyle
High-Protein Dessert Snacks
The thinkThin Protein Cakes are Low in Sugar and Packed with Protein
The high-protein and alternative diet trends point to an increased demand for health food products like the thinkThin Protein Cakes.
CategoryLifestyle
Protein-Packed Marshmallow Treats
Cloud10's Marshmallow Crisp Snacks are Protein Bar Alternatives
Potential for disruptive innovation in the snack food industry by introducing high-protein, better-for-you treats.
CategoryLifestyle
Portable Protein-Rich Cakes
Optimum Nutrition's Cake Bites Come in Red Velvet and Birthday Flavors
Disruptive innovation opportunities in the sports nutrition industry to create protein products that go beyond traditional flavors and textures.
CategoryLifestyle
Low-Calorie Meringue Bars
Flower & White Offers Meringues in a Form Other Than the Classic Drop
Opportunity for confectionery brands to create low-calorie dessert options that cater to health-conscious consumers.
CategoryLifestyle
High-Protein Candy Bars
MuscleTech's Candy Bar Provides 20 Grams of Protein & Three Grams of Sugar
There's potential for companies to create and market high-protein snack products like MuscleTech's candy bars to health-conscious consumers.
