Over the years, there have been dozens of ready-to-eat cookie dough products introduced for consumers with a sweet tooth, but most of them are packaged in jars—and are only truly ready to be eaten on the spot if one has a spoon in hand. As an alternative to this, gourmet cookie company Soozie’s Doozies created 'The Doozie Bar.'
The Doozie Bar introduces a ready-to-eat cookie dough home recipe that is packaged in an individually wrapped single-serve bar format for ease of on-the-go eating. Some of the flavors available from the brand include classics like Chocolate Chip and Peanut Butter Milk Chocolate, as well as other favorites like Birthday Cake.
These "three-bite bars" are all-natural and made with simple, non-GMO ingredients like butter, vanilla and wheat flour.
What Makes This Trend Stand Out
- Ready-to-eat Cookie Dough Bars
- Opportunity for companies to innovate in creating convenient, on-the-go cookie dough snack options.
- Individually Wrapped Single-serve Packaging
- Disruptive potential in developing packaging solutions for single-serve, on-the-go food products.
- Gourmet Cookie Dough Flavors
- Opportunity for companies to experiment with unique and diverse cookie dough flavors.
Sectors Adopting This
- Snack Food Industry
- Opportunity for companies in the snack food industry to tap into the growing market demand for convenient, on-the-go snacks.
- Packaging Industry
- Disruptive potential for companies in the packaging industry to develop innovative and sustainable single-serve packaging solutions.
- Confectionery Industry
- Opportunity for confectionery companies to expand their product offerings by exploring gourmet cookie dough flavors.
