Concrete-Inspired Marshmallows

These Traditional Danish Treats Have a Fake Concrete Exterior

London-based Goldsmith Kia Utzon-Frank designed a line of traditional Danish treats that appear to have a concrete exterior. The traditional marshmallow candies have a soft Italian meringue center with a thin marzipan base that is covered in a tempered chocolate. In order to create the Brutalist architecture-themed concrete layer, the chocolate is mixed white with natural black colors such as charcoal, dark rice and black sesame.

The confections are available in multiple geometric shapes such as pyramids, cubes, spheres and half spheres, all featuring different textures and designs. The designer wanted to create a contrast between the hard exterior and the soft interior by adding pops of color into the mixture. These traditional Danish treats have a design twist that is unique in the candy world.

Image Credit: Kia Utzon-Frank, Dezeen

Artistic Confections
There is a growing trend of creating visually stunning and unconventional confections that challenge traditional expectations.
Architectural-inspired Design
Designers are finding inspiration in architectural elements to create unique and visually appealing products.
Contrasting Textures
The combination of contrasting textures in food products is becoming popular, providing consumers with an intriguing sensory experience.

Industries Being Reshaped

Food and Beverage
The food and beverage industry can explore opportunities to create visually captivating and unique confections that capture consumer attention.
Design and Packaging
The design and packaging industry can take inspiration from architectural elements to create innovative and visually appealing product designs.
Candy and Confectionery
The candy and confectionery industry can experiment with contrasting textures in their products to provide consumers with a unique and enjoyable sensory experience.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 55%
Freshness 8%

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