The market that aids premature babies continues to grow
Trend - The specialty care that many premature babies require from caregivers is being honed in on by brands, with the infant care industry seeing a rise of preemie-specific products and services. This shift comes as brands recognize the growing value in catering to diverse sets of consumers.
Insight - When it comes to brands addressing more specific consumer needs, particularly when it comes to medical considerations and disabilities, there has long been limited choice and/or accessibility. People who require special care, or their caregivers, are increasingly demanding that the barriers that people with various conditions face in achieving a high quality of life are taken down with the help of brands that provide adequate services.
Insight - When it comes to brands addressing more specific consumer needs, particularly when it comes to medical considerations and disabilities, there has long been limited choice and/or accessibility. People who require special care, or their caregivers, are increasingly demanding that the barriers that people with various conditions face in achieving a high quality of life are taken down with the help of brands that provide adequate services.
Workshop Question - How could your brand serve consumers with more niche needs and preferences within its area of expertise?
5 Featured, 45 Examples:
69,837 Total Clicks
Date Range:
Feb 17 — Nov 18
Trending:
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Consumer Insight Topics:
