Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Preemie
Care
The market that aids premature babies continues to grow.
3.3
Trend score
Trend
What is the Preemie Care trend?
Preemie Care: The specialty care that many premature babies require from caregivers is being honed in on by brands, with the infant care industry seeing a rise of preemie-specific products and services. This shift comes as brands recognize the growing value in catering to diverse sets of consumers.
Insight
The consumer insight behind the Preemie Care trend
When it comes to brands addressing more specific consumer needs, particularly when it comes to medical considerations and disabilities, there has long been limited choice and/or accessibility. People who require special care, or their caregivers, are increasingly demanding that the barriers that people with various conditions face in achieving a high quality of life are taken down with the help of brands that provide adequate services.
Trend themes
Themes within the Preemie Care trend
Three behaviours holding the trend together01
Preemie-specific products and services
Brands are recognizing the growing value in catering to diverse sets of consumers with preemie-specific products and services.
02
At-home healthcare solutions
Consumers seek out more at-home healthcare solutions as exemplified in in-home incubators.
03
Specialized care apps
A trend of specialized care is shown in the development of the My NICU Baby app.
Industry implications
What the Preemie Care trend means for industry
Where the trend changes the playbookFor
Infant care
The infant care industry is seeing a rise of preemie-specific products and services.
For
Healthcare
In-home healthcare solutions and specialized care apps can be disruptive innovation opportunities for the healthcare industry.
For
Personal care
BEB Organic's specialized skincare solutions for premature babies highlight an opportunity for personal care brands to cater to niche markets.
Workshop question
How could your brand serve consumers with more niche needs and preferences within its area of expertise?
Trend signals
Trend signals for Preemie Care
Trend score 3.3 out of 10, from popularity 49%, activity 41%, freshness 8%.
Popularity49%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Preemie Care trend
5 featured examples from Feb 10, 2017 to Nov 6, 2018CategoryLife-Stages
Connected In-Home Incubators
The 'Beyond Home Incubator Unit' Supports Newborns at Home
The development of connected in-home incubators creates opportunities for healthcare technology companies to pioneer new ways to improve the care and monitoring of infants.
CategoryLifestyle
Premature Baby Diapers
Huggies Now Offers Miniature Diapers for Babies That Weigh Very Little
The creation of miniature diapers for premature babies highlights the potential for innovative products in the baby product industry.
CategoryLife-Stages
Preemie-Specific Skincare
BEB Organic Creates Gentle Skincare Solutions for Premature Babies
Opportunity for the baby care industry to expand their product offerings to cater to premature babies with specialized skincare needs.
CategoryLife-Stages
Miniature Flat Diapers
Pampers Has Released Small Diapers for Premature Babies
The baby care industry can explore innovative ways to cater to the unique needs of premature babies with specialized diaper designs.
CategoryTech
Premature Infant Care Apps
The My NICU Baby App is a Resource for Parents of Premature Babies
The development of specialized apps for premature baby care demonstrates the potential for innovation in healthcare technology.
