As the company's name hints, Hashtag Collectibles isn't averse to providing consumers with a social media-friendly experience, and its new Purritos plushies are just that. The super-soft stuffed animals are adorable in their own right, but Hashtag Collectibles also offers to deliver them wrapped in foil — like burritos — giving consumers a great opportunity for a priceless Instagram or Snapchat post.
Hashtag Collectibles offers three different Purritos: a yellow scaredy cat called Pork Bun, a pink shy guy called Mochi, and an affable blue fellow called Tuna. Each of the plushies feature the cats' faces popping out of a snugly wrapped baby blanket, which gives them a burrito-ish appearance (whence their name).
The Purritos are far from Hashtag Collectibles' only plushies. The company offers scores of stuffed products, many of which are animal-themed, like a stuffed blobfish, water bear, and pangolin.
What's Driving This Trend
- Social Media-friendly Plushies
- Creating stuffed animals that are designed to be shared on social media, offering immersive customer experiences.
- Food-inspired Plushies
- Designing plushies that are wrapped like foods, creating a unique and playful aesthetics for customers to enjoy.
- Animal-themed Plushies
- Developing unique stuffed products that feature a variety of animal species and designs, catering to a wide range of animal enthusiasts.
Who This Affects Most
- Toy Industry
- Creating unique and playful aesthetics for customers to enjoy, offering a fun and interactive shopping experience.
- Social Media Industry
- Exploring innovative ways to create shareable content through social media, offering consumers new and unique ways to interact with brands.
- Animal-themed Merchandise Industry
- Catering to a wide range of animal enthusiasts by developing unique stuffed products that feature a variety of animal species and designs.
