Nothing brings a smile to a face like a smiling baby. That, and the words, "butt paste." The re-designed, re-launched packaging for Boudreaux's Butt Paste features bright yellow, red and green tubes and a smiling baby, so the packaging and message is hard to ignore.
Since this paste has been featured in People Magazine, on Oprah and endorsed by Angelina Jolie and Brad Pitt, the company could have rested on its laurels. Instead, the company redesigned its packaging to create an inviting, retro-inspired, shelf presence that is far less intimidating than the company slogan: "Let's kick some rash!"