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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,972 more

Co-Campaign

Brands collaborate with each other to offer distinct campaigns

Trend - Brands are looking to adjacent or unrelated industries in order to form unique, collaborative pop-up and experiential campaigns for their customers. These joint experiences prove the impact of cross-collaboration in being perceived as innovative by consumers.

Insight - Collaborative brand campaigns are often created to appeal to Millennial and Gen Z consumers, who tend to be influenced by trends on social platforms rather than those that brands try to enforce. Brands that are able to authentically meet the engagement-based preferences of these consumers are able to tap into a demographic that prioritizes shareability and experience in their purchase decisions.
Workshop Question - Conceptualize a collaborative pop-up space with a business in an industry unrelated to your own.
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
109,010 Total Clicks
Date Range:
Nov 17 — Feb 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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