Brands collaborate with each other to offer distinct campaigns
Trend - Brands are looking to adjacent or unrelated industries in order to form unique, collaborative pop-up and experiential campaigns for their customers. These joint experiences prove the impact of cross-collaboration in being perceived as innovative by consumers.
Insight - Collaborative brand campaigns are often created to appeal to Millennial and Gen Z consumers, who tend to be influenced by trends on social platforms rather than those that brands try to enforce. Brands that are able to authentically meet the engagement-based preferences of these consumers are able to tap into a demographic that prioritizes shareability and experience in their purchase decisions.
Insight - Collaborative brand campaigns are often created to appeal to Millennial and Gen Z consumers, who tend to be influenced by trends on social platforms rather than those that brands try to enforce. Brands that are able to authentically meet the engagement-based preferences of these consumers are able to tap into a demographic that prioritizes shareability and experience in their purchase decisions.
Workshop Question - Conceptualize a collaborative pop-up space with a business in an industry unrelated to your own.
