Companies turn to home comforts in their events, accommodations, and offices
Implications - Brands are evoking the home comforts consumers are accustomed to by creating retail, hotel, and workspaces that prioritize relaxation and contemporary yet homely designs. This shift takes the focus, temporarily, away from the barrage of "experiential" purchase journeys brands and consumers are prioritizing, and focuses on consumers more concerned with familiarity.
Workshop Question - Conceptualize a retail or office space that would evoke a sense of home or familiarity for your brand's customers, or employees.
5 Featured, 45 Examples:
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Date Range:
Sep 16 — Nov 18
Trending:
Warm
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