The establishment AccorHotels has incorporated a new app called AccorLocal, which is connecting its guests, to the city's local business owners and craftsmen.
Hotels using the app can make a personalized selection of businesses in its area to recommend its visitors, helping guests of the hotel seamlessly find answers to niche questions, such as recommended flower deliveries or dry cleaning services. In addition to aiding the tourist community, this app can connect locals to the various hotel facilities that are open to the public, such as spa services, fitness classes, gym facilities, libraries or restaurants.
This useful app also functions with a loyalty program, ensuring all users benefit from long-term use. AccorLocal is currently used in 250 hotels throughout France, with plans for a global expansion in the near future.
What Makes This Trend Stand Out
- Personalized Local Services
- Opportunity for businesses to provide tailored recommendations to visitors based on their specific needs.
- Loyalty Program Integration
- Opportunity to integrate loyalty programs within apps to incentivize long-term use and increase customer retention.
- Hotel-local Business Collaborations
- Opportunity for hotels to collaborate with local businesses, creating mutually beneficial partnerships that promote tourism and boost local economies.
Sectors Adopting This
- Hospitality
- Hotels can use similar technologies to improve guest experiences and offer value-added services to increase customer satisfaction and retention.
- Travel
- Travel companies can explore implementing similar apps to help travelers navigate unfamiliar destinations and increase customer satisfaction.
- Local Services
- Local businesses can collaborate with hotels or create their own recommendation apps to increase visibility and gain new customers.
