Vehicles incorporate solar panels as a source of alternative power
Trend - With the rise in popularity of electric and hybrid vehicles, manufacturers are looking to new alternative power sources, such as solar power, to serve as a distinguishing factor within the eco-conscious car market. As consumers continue to prioritize being environmentally conscious with their purchase decisions, brands are looking to incorporate distinguishing details that meet consumer expectations.
Insight - Consumers are increasingly prioritizing eco-conscious lifestyles as most accept the science that reveals the existence of climate change and its many ecological (and therefore, human) consequences. For many, this concern is manifesting in smaller changes that they hope will add up. For a smaller group–typically those who can afford lifestyle overhauls–they're also choosing high-impact prioritizes like travel and housing to change.
Insight - Consumers are increasingly prioritizing eco-conscious lifestyles as most accept the science that reveals the existence of climate change and its many ecological (and therefore, human) consequences. For many, this concern is manifesting in smaller changes that they hope will add up. For a smaller group–typically those who can afford lifestyle overhauls–they're also choosing high-impact prioritizes like travel and housing to change.
Workshop Question - How can your brand use your consumers’ priorities to guide the development of new products or services?
4 Featured, 35 Examples:
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Date Range:
Nov 18 — Jan 20
Trending:
Warm
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