Category
Lifestyle
Assisted Choices
Trend cluster
Category
Solar
Transport
Vehicles incorporate solar panels as a source of alternative power.
4.9
Trend score
Trend
What is the Solar Transport trend?
Solar Transport: With the rise in popularity of electric and hybrid vehicles, manufacturers are looking to new alternative power sources, such as solar power, to serve as a distinguishing factor within the eco-conscious car market. As consumers continue to prioritize being environmentally conscious with their purchase decisions, brands are looking to incorporate distinguishing details that meet consumer expectations.
Insight
The consumer insight behind the Solar Transport trend
Consumers are increasingly prioritizing eco-conscious lifestyles as most accept the science that reveals the existence of climate change and its many ecological (and therefore, human) consequences. For many, this concern is manifesting in smaller changes that they hope will add up. For a smaller group–typically those who can afford lifestyle overhauls–they're also choosing high-impact prioritizes like travel and housing to change.
Trend themes
Themes within the Solar Transport trend
Three behaviours holding the trend together01
Alternative Power Sources for Eco-Conscious Vehicles
Manufacturers are looking to new alternative power sources, such as solar power, to serve as a distinguishing factor within the eco-conscious car market.
02
Shift Towards Electric Personal Transportation Solutions
The shift towards electrified personal transportation solutions will no doubt transform the way we think about driving.
03
Second Life Batteries for Sustainability
Second life batteries may become an industry norm for EV manufacturers who focus on sustainability.
Industry implications
What the Solar Transport trend means for industry
Where the trend changes the playbookFor
Automotive
The automotive industry is seeing a shift towards alternative power sources and electric personal transportation solutions.
For
Renewable Energy
Renewable energy industries are seeing innovation opportunities in the use of second life batteries and solar panels.
For
Consumer Electronics
Consumer electronics industries may be influenced by the trend towards solar-powered electric vehicles and their related technology innovations.
Workshop question
How can your brand use your consumers’ priorities to guide the development of new products or services?
Trend signals
Trend signals for Solar Transport
Trend score 4.9 out of 10, from popularity 64%, activity 73%, freshness 9%.
Popularity64%
Activity73%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Solar Transport trend
4 featured examples from Nov 2, 2018 to Jan 4, 2020CategoryAutos
Solar Panel Vehicle Roofs
Hyundai Unveiled New Plans for Solar Roofs on its Upcoming Vehicles
Opportunity for disruptive innovation in electric vehicle manufacturing, charging infrastructure development, and sustainable vehicle design.
CategoryAutos
Solar Cell-Covered Cars
This Solar-Powered Electric Vehicle from Aptera is Speedy and Efficient
The integration of solar panels and autopilot systems in electric vehicles presents disruptive innovation opportunities in the automotive industry.
CategoryAutos
Reusable Car Batteries
Rivian EV Batteries Will Be Repurposed for Solar Energy
Opportunity to repurpose used EV batteries for other applications, creating additional revenue streams.
CategoryAutos
Long Range Eco Cars
Lightyear Revealed Its Solar-Powered Lightyear One
Automotive manufacturers can explore the production of long-range electric vehicles with integrated solar charging systems, providing consumers with more sustainable transportatio…
