Category
Tech
Delegated Interfaces
Trend cluster
Category
Streamlined
Luxury
Standard home items are transformed with luxurious elements.
5.1
Trend score
Trend
What is the Streamlined Luxury trend?
Streamlined Luxury: Standard home items, including everything from workout equipment to closets and kitchen appliances, are being updated with high-end functions and luxe designs that appeal to wealthy homeowners.
Insight
The consumer insight behind the Streamlined Luxury trend
Consumers in a higher tax bracket have the means to simultaneously enjoy both convenience and high-end aesthetics. Focused on saving time and streamlining everyday chores or activities at home, individuals embrace the need for products that are convenience-focused, as well as luxurious. This allows consumers to have more efficient experiences while enjoying elevated designs that seamlessly fit into their home.
Trend themes
Themes within the Streamlined Luxury trend
Three behaviours holding the trend together01
Streamlined Luxury
Consumers in a higher tax bracket demand luxurious, high-end, & convenience-focused products like Ove Smart Toilet and JennAir Appliances, for more efficient experiences at home that seamlessly fit into their home.
02
Sanitizing Solutions
Products like the Ove Smart Toilet, LG Electronics Styler ThinQ, and Styler Mirrored Glass Door offer ultra-convenient sanitizing solutions for the home.
03
Digital Fitness
Trends are showing an increase in digitally-based hi-tech fitness equipment like the Tonal System, which provides the most accurate workout possible with sensor technology to record effort on a screen.
Industry implications
What the Streamlined Luxury trend means for industry
Where the trend changes the playbookFor
Home Appliances and Fixtures
Luxurious and high tech home appliances and fixtures like the Ove Smart Toilet, JennAir Appliances, LG Styler ThinQ, and Styler Mirrored Glass Door are designed to attract high-end consumers looking for convenience and efficient experiences at home.
For
Fitness and Health
Modern and digitally equipped fitness equipment like the Tonal System are disrupting traditional market segments and attracting consumers with advanced features.
For
Smart Home Technology
Smart home technologies such as intelligent platforms compatible with Google Home, Amazon Alexa, Apple Watch, and Nest are transforming homes, enhancing convenience, and providing seamless experiences.
Workshop question
Conceptualize a luxury product or service, within your brand's area of expertise, that has an element of convenience.
Trend signals
Trend signals for Streamlined Luxury
Trend score 5.1 out of 10, from popularity 71%, activity 73%, freshness 8%.
Popularity71%
Activity73%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Streamlined Luxury trend
4 featured examples from Feb 6, 2017 to Oct 13, 2018CategoryTech
Wall-Mounted Workout Systems
The Tonal System Utilizes Digital Weights for Accurate Workouts
Manufacturers can explore the production of advanced digital training systems for home workouts.
CategoryArt & Design
Luxe Leather Kitchen Appliances
JennAir Appliances Are a Masterful Blend of Form and Function
In the home appliances industry, manufacturers can capitalize on the trend of luxury and high-end design by introducing new product lines with a focus on aesthetics.
CategoryArt & Design
Sanitary Smart Toilets
The Ove Smart Toilet Offers Automatic Sanitation Features
Smart toilets present opportunities for home appliance companies to innovate in the bathroom.
CategoryTech
Wardrobe-Sanitizing Closets
The LG Styler ThinQ and Styler Mirrored Glass Door are Advanced
The home appliance industry can leverage the trend of wardrobe-sanitizing closets to develop innovative and efficient clothing care devices.
