Consumers dedication to self-care is reflected in the mobile app market
Implications - The health and wellness movement has led to more consumers than ever paying attention to the way they care for their minds and bodies. With this has come an influx of products and services to help facilitate this, and more recently, accompanying apps to helps consumers track their goals and progress related to self-care. This shift is reflective of a consumer base more willing to invest their time and money into their well-being, and a willingness to adopt technology to accomplish their goals.
Workshop Question - What goals are your consumers most focused on accomplishing? What role could your brand play in helping them achieve those goals?