Consumers dedication to self-care is reflected in the mobile app market
Implications - The health and wellness movement has led to more consumers than ever paying attention to the way they care for their minds and bodies. With this has come an influx of products and services to help facilitate this, and more recently, accompanying apps to helps consumers track their goals and progress related to self-care. This shift is reflective of a consumer base more willing to invest their time and money into their well-being, and a willingness to adopt technology to accomplish their goals.
Workshop Question - What goals are your consumers most focused on accomplishing? What role could your brand play in helping them achieve those goals?
Trend Themes
1. Increased Adoption of Self-care Centric Apps - Consumers are increasingly investing their time and money on self-care apps that allow them to track their daily goals and progress towards a healthier lifestyle.
2. Virtual Self-care Apps - The rise of virtual self-care apps offers an opportunity for users to engage with a calming virtual world and reflect on their emotional health without being obtrusive in their regular life.
3. Daily Goal Reflection Apps - Daily goal reflection apps like BeVisionary encourages constant evaluation and reflection, motivating users to break free from their everyday routine and reach their goals.
Industry Implications
1. Health and Wellness Industry - Increased adoption of self-care centric apps has opened up opportunities for companies in the health and wellness industry to create innovative products and services that cater to the growing demand for self-care and personal well-being.
2. Tech Industry - The rise in virtual self-care apps demonstrates an opportunity for tech companies to create immersive virtual environments that allow users to engage with a calming and therapeutic space.
3. Personal Development Industry - The need for constant evaluation and reflection in daily goal reflection apps presents an opportunity for the personal development industry to create innovative tools and resources that help users achieve their goals and dreams.
