Category
Lifestyle
Assisted Choices
Trend cluster
Category
Appified
Self-Care
Consumers dedication to self-care is reflected in the mobile app market.
3.9
Trend score
Trend
What is the Appified Self-Care trend?
Appified Self-Care: The health and wellness movement has led to more consumers than ever paying attention to the way they care for their minds and bodies. With this has come an influx of products and services to help facilitate this, and more recently, accompanying apps to helps consumers track their goals and progress related to self-care. This shift is reflective of a consumer base more willing to invest their time and money into their well-being, and a willingness to adopt technology to accomplish their goals.
Trend themes
Themes within the Appified Self-Care trend
Three behaviours holding the trend together01
Increased Adoption of Self-Care Centric Apps
Consumers are increasingly investing their time and money on self-care apps that allow them to track their daily goals and progress towards a healthier lifestyle.
02
Virtual Self-Care Apps
The rise of virtual self-care apps offers an opportunity for users to engage with a calming virtual world and reflect on their emotional health without being obtrusive in their regular life.
03
Daily Goal Reflection Apps
Daily goal reflection apps like BeVisionary encourages constant evaluation and reflection, motivating users to break free from their everyday routine and reach their goals.
Industry implications
What the Appified Self-Care trend means for industry
Where the trend changes the playbookFor
Health and Wellness Industry
Increased adoption of self-care centric apps has opened up opportunities for companies in the health and wellness industry to create innovative products and services that cater to the growing demand for self-care and personal well-being.
For
Tech Industry
The rise in virtual self-care apps demonstrates an opportunity for tech companies to create immersive virtual environments that allow users to engage with a calming and therapeutic space.
For
Personal Development Industry
The need for constant evaluation and reflection in daily goal reflection apps presents an opportunity for the personal development industry to create innovative tools and resources that help users achieve their goals and dreams.
Workshop question
What goals are your consumers most focused on accomplishing? What role could your brand play in helping them achieve those goals?
Trend signals
Trend signals for Appified Self-Care
Trend score 3.9 out of 10, from popularity 62%, activity 46%, freshness 8%.
Popularity62%
Activity46%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Appified Self-Care trend
4 featured examples from Nov 30, 2017 to Oct 11, 2018CategoryTech
Virtual Self-Care Apps
#SelfCare is a Healthcare App Focused on Mental Health and Relaxation
The mental health industry could benefit from the development of innovative apps that prioritize self-care and emotional wellbeing.
CategoryLifestyle
Self Care-Centric Apps
The Shine App by Marah Lidey & Naomi Hirabayashi Makes Wellbeing Accessible
Wellness industry could integrate mobile and self-care technology, for improved access and reach to their customers.
CategoryTech
Happiness-Recording Apps
The hiMo App for Mental Health Lets You Log Small Wins on a Daily Basis
Opportunity for mobile app developers to create innovative mental health and happiness tracking applications, integrating AI and mental health research.
CategoryTech
Daily Goal Reflection Apps
The 'BeVisionary' App Encourages Constant Evaluation
Opportunities for wellness and personal development app developers to create daily goal reflection apps catered towards different consumer segments
