Tech-Assisted Productivity

Tech gadgets highlight productivity as their core value proposition

Implications - Appealing to consumers' desire to realize their full potential, tech companies are releasing products with a focus on their ability to improve productivity. Often adopting a tech-enabled form of gamification to reach that end, this shift is reflective of the increasing role brands have to play when it comes to helping consumers become their idealized selves.

Workshop Question - What are your consumers trying to achieve in their lives? How could you better align your brand with those goals?
SCORE 5.1
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25,936 Total Clicks
Jul 18 - Nov 18
This Year and Mild
Featured Examples
Productivity-Focused Smartwatches - The 'emit' Smartwatch Helps Improve Your Overall Mindset
SCORE 7.3
This Year and Warm 1,207 Clicks Pub: Oct 26, 18
Productivity-Focused Smartwatches
The 'emit' Smartwatch Helps Improve Your Overall Mindset
The average consumer is bombarded by more stimuli than ever on a daily basis which can be somewhat overwhelming, so the ‘emit’ smartwatch has been developed as a device to help enhance... [More]
Productivity-Hacking Solutions - 'Cleverling' Offers Digital and Physical Products for Brain Hacking
SCORE 5.5
This Year and Warm 328 Clicks Pub: Oct 31, 18
Productivity-Hacking Solutions
'Cleverling' Offers Digital and Physical Products for Brain Hacking
Brain hacking is quickly becoming one of the most popular methods for consumers to increase their overall productivity, so new mainstream solutions like ‘Cleverling’ are being developed... [More]
Colleague-Deterring Productivity Clocks - The Balance Clock Lets Others Know You're Busy
SCORE 4.2
This Year and Average 134 Clicks Pub: Sep 21, 18
Colleague-Deterring Productivity Clocks
The Balance Clock Lets Others Know You're Busy
Working in an office inevitably leads to being bothered by colleagues at inopportune times when you might be trying to get some serious work done, so the ‘Balance’ clock has been... [More]
Speedy Productivity Hybrid Tablets - The Lenovo Miix 630 Tablet Offers 20 Hours of Battery Life
SCORE 2.7
This Year and Mild 262 Clicks Pub: Jul 11, 18
Speedy Productivity Hybrid Tablets
The Lenovo Miix 630 Tablet Offers 20 Hours of Battery Life
Laptops have become somewhat outdated in aesthetic thanks to smartphones and tablets that have become ubiquitous in the lifestyle of many digital consumers, which has brands responding with hybrid... [More]
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