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Tech-Assisted Productivity

Tech gadgets highlight productivity as their core value proposition

Trend - Tech companies are releasing products with a focus on their ability to improve productivity. Often adopting a tech-enabled form of gamification to reach that end, this shift is reflective of the increasing role brands have to play when it comes to helping consumers become their idealized selves.

Insight - When it comes to balancing their professional and personal responsibilities, consumers increasingly prioritize efficiency and convenience. Various forms of tech can actually be beneficial to this process rather than serving as a "distraction" (like traditional discourse around the use of technology suggests).
Workshop Question - What are your consumers trying to achieve in their lives? How could you better align your brand with those goals?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
37,883 Total Clicks
Date Range:
Jul 18 — Nov 18
Trending:
Mild

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