Category
Tech
Delegated Interfaces
Trend cluster
Category
Tech-Assisted
Productivity
Tech gadgets highlight productivity as their core value proposition.
2.9
Trend score
Trend
What is the Tech-Assisted Productivity trend?
Tech-Assisted Productivity: Tech companies are releasing products with a focus on their ability to improve productivity. Often adopting a tech-enabled form of gamification to reach that end, this shift is reflective of the increasing role brands have to play when it comes to helping consumers become their idealized selves.
Insight
The consumer insight behind the Tech-Assisted Productivity trend
When it comes to balancing their professional and personal responsibilities, consumers increasingly prioritize efficiency and convenience. Various forms of tech can actually be beneficial to this process rather than serving as a "distraction" (like traditional discourse around the use of technology suggests).
Trend themes
Themes within the Tech-Assisted Productivity trend
Three behaviours holding the trend together01
Productivity-enhancing tech products
Tech companies are focusing on improving productivity with their products, adopting gamification to reach that end.
02
Brain hacking
More mainstream solutions like Cleverling are being developed to offer holistic ways to utilize the latest trends in neuroscience to increase overall productivity.
03
Autosuggestion and scarcity
Smartwatches such as emit use psychology of autosuggestion and scarcity to increase productivity by providing countdowns to specific goals, tasks or events.
Industry implications
What the Tech-Assisted Productivity trend means for industry
Where the trend changes the playbookFor
Technology
Technology companies can focus on developing more productivity-enhancing products for consumers.
For
Office accessories
Developing new office products that help increase productivity, like the Balance clock, could be a disruptive innovation opportunity.
For
Self-improvement
Developing products like Cleverling that utilize brain science to improve productivity and enhance daily efficiency can be a disruptive innovation opportunity to the self-improvement industry.
Workshop question
What are your consumers trying to achieve in their lives? How could you better align your brand with those goals?
Trend signals
Trend signals for Tech-Assisted Productivity
Trend score 2.9 out of 10, from popularity 49%, activity 29%, freshness 8%.
Popularity49%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Tech-Assisted Productivity trend
4 featured examples from Jul 12 to Oct 31, 2018CategoryFashion
Productivity-Focused Smartwatches
The 'emit' Smartwatch Helps Improve Your Overall Mindset
Manufacturers can capitalize on the growing demand for productivity-focused smartwatches.
CategoryTech
Productivity-Hacking Solutions
'Cleverling' Offers Digital and Physical Products for Brain Hacking
Disruptive innovation opportunities in the personal development industry by creating brain-hacking products and services.
CategoryTech
Colleague-Deterring Productivity Clocks
The Balance Clock Lets Others Know You're Busy
Potential for creating and selling productivity clocks, office furniture, and accessories.
CategoryTech
Speedy Productivity Hybrid Tablets
The Lenovo Miix 630 Tablet Offers 20 Hours of Battery Life
The consumer electronics industry is continuously developing innovative devices that blend the features of tablets and laptops, meeting the demands of modern consumers.
