Tech gadgets highlight productivity as their core value proposition
Trend - Tech companies are releasing products with a focus on their ability to improve productivity. Often adopting a tech-enabled form of gamification to reach that end, this shift is reflective of the increasing role brands have to play when it comes to helping consumers become their idealized selves.
Insight - When it comes to balancing their professional and personal responsibilities, consumers increasingly prioritize efficiency and convenience. Various forms of tech can actually be beneficial to this process rather than serving as a "distraction" (like traditional discourse around the use of technology suggests).
Insight - When it comes to balancing their professional and personal responsibilities, consumers increasingly prioritize efficiency and convenience. Various forms of tech can actually be beneficial to this process rather than serving as a "distraction" (like traditional discourse around the use of technology suggests).
Workshop Question - What are your consumers trying to achieve in their lives? How could you better align your brand with those goals?
Trend Themes
1. Productivity-enhancing Tech Products - Tech companies are focusing on improving productivity with their products, adopting gamification to reach that end.
2. Brain Hacking - More mainstream solutions like Cleverling are being developed to offer holistic ways to utilize the latest trends in neuroscience to increase overall productivity.
3. Autosuggestion and Scarcity - Smartwatches such as emit use psychology of autosuggestion and scarcity to increase productivity by providing countdowns to specific goals, tasks or events.
Industry Implications
1. Technology - Technology companies can focus on developing more productivity-enhancing products for consumers.
2. Office Accessories - Developing new office products that help increase productivity, like the Balance clock, could be a disruptive innovation opportunity.
3. Self-improvement - Developing products like Cleverling that utilize brain science to improve productivity and enhance daily efficiency can be a disruptive innovation opportunity to the self-improvement industry.
