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The Alexander Wang x Adidas Collab Embraces Factory Rejects

 - Apr 13, 2018
References: alexanderwang & highsnobiety
Celebrated fashion designer Alexander Wang and sportswear brand adidas' third installment of contemporary streetwear features the concept of factory rejects and flawed fashion. The collaboration is vastly unpredictable due to its variation in abnormal designs. From upside-down brand logos to pixelated graphics, no two silhouettes are the same.

The inconsistencies in the production process are usually avoided like the plague. Drawing inspiration from this, the Alexander Wang x adidas season three collaboration takes something that is deemed unattractive and submerges it in a context where high fashion meets sportswear.

By using factory rejects and failure of quality control standards as an inspirational drive, the labels are able to subvert a belief of homogeneity and rewrite the meaning of what people understand as 'not good enough.'

Photo Credits: Bryan Luna